#1 BENEFIT SIGN

  Studies have shown, a sign showing benefits is even more compelling than a sign about price. People relate to it. It helps fulfill desires. An example of benefits is that the item will save you time or relieve stress. 

I am a big fan of what is called magic in advertising. This is where your claim borders on the ridiculous. For example if you tell people a certain perfume makes you smell nice no one listens, but if you tell people it will make you taller and get better parking spaces people listen and there is a tiny bit in all of us that wants to believe it.    

   #4 "WE BUY GOLD " SIGNS

Whitby Jewelers has classy we buy gold signs 

Instead of just we buy gold. Say "we buy platinum and gold" or "diamonds and gold." You may think everyone knows you buy gold, but many people do not. A classy sign will help you buy more gold without looking cheap.  

  My favorite  

  FUNNY SIGNS! 

 

Funny signs get people talking, smiling, and they stay in your store longer!

If you get a customer to laugh you have a 50% higher closing ratio. An easy way to increase sales? Signs!!!

 

 Put awesome

signs 

 like these

in your cases

and see smiles & sales go up!