pictures tell your whole story. It's the best way to get people to pay attention to you. everyone loves a great picture
THE POWER OF PICTURES
Everyone in marketing tells you to tell stories. Guess what?
A great picture tells your story FOR YOU! Look at this
picture. I would shop there - would you?

Funny
 Pictures

wrong size comic


CARTOON - anythign jewelry store


USE HUMOR

TO SELL! 
Did you know if you get a customer to laugh, your odds of closing the sale DOUBLE?!

gold comic crop
"Stocks are down we should invest in gold, "oh goodie! Earrings, rings, or necklaces?"

jewelry sexy pic

Jewelers are making money selling from Instagram pictures! Maybe you should try too?




BIGGER IS BETTER!
Did you know that bigger pictures sell more?! The Antique Roadshow tested enlarging photos of their items 30% for their online auction. What happened??? 63% more visitors bid on items!  Go to your website and make all your pictures bigger today. Want examples of FANTASTIC large pictures? Click the names to see some of my favorite jewelry websites. 


            Tell a Story

Besides having great pictures, you should WRITE a story to go with each piece of jewelry. With writing, not only do you give the customer something to take with them, but it will help you and your sales staff remember to tell stories. We have so many stories we can tell! Where each gem is found. How stylish or how rare the piece is. Sell the story, not just the jewelry.   




  
IF YOU BUILD IT THEY WILL COME 
Besides writing and pictures, you could build something to tell your story. This 
amazing door, with the monster in the window, belongs to Big Monster Toy co. I go out of my way just to pass it. This door is amazing for 2 reasons. #1 It gets people talking and #2 It says "We care about Kids!" without actually saying we care about kids. What can YOU do to say "We love Jewelry?" What if you covered your front door in fake gems? That would certainly get people talking and tell the world YOU LOVE Jewelry! 




 



 


DIAMOND EARRING 
CLEARANCE! 
SALE HEADER


 
  My Earring Box 
Great Cut, Great facing Earrings is what I do best!
Made with any settings/backings you want.
Flexible Memo O.K. !!!

.50-65ctw   Diamond Studs   ONLY $295-$450  
.70-80ctw   Diamond Studs   ONLY $495-$895 
1.00ctw   Diamond Studs   ONLY $800-$1100  

1.25ctw   Diamond Studs   $1200-$1900 

1.50ctw   Diamond Studs   ONLY $1450-$2800  

2.00ctw   Diamond Studs   ONLY  $2800-$4500

2.50ctw   Diamond Studs   ONLY $4900-$6500  

3.00-3.50ctw    Diamond Studs   ONLY $7000-$12,000

4.00ctw   Diamond Studs    ONLY $11,000-$15,000


A Taste of my Favorite Pairs.....



*1.51ctw Studs G color Bright & Clean $2450 total
All white feathers. Face clean to the naked eye. Nice I1's

*2.45ctw Face Terrific H color $5900 total
Really pretty. Face clean! Great pair. 6.88mm

*.96ctw White gold screw back Martini $795 total   
 G color Eye clean! GREAT pair. bright & pretty.  
                                             
  Get a Big BANG for your Buck!

 




 




 Want to Make Your Day more FUN?
Call Aleah for Diamonds!
1-800-882-8900 
Find me in Vegas!
Come find me in Vegas and I'll tell give you a surprise GIFT!  
No booth, but I dress up so you can't miss me. Or EMAIL me! I check my  
email every 5 minutes. We should meet up.