 Say I throw a 6 balls at You.
You probably won't catch any of them. But if I throw ONE ball at you. You might catch it! The same is with your brand. Too many messages blurs them.
PICK ONE CLEAR MESSAGE.
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The ELEVATOR PITCH is the idea of having to
explain your BRAND in the time it take for you to ride
an elevator. You need 1 concise idea. Mountain due is
not in the drink business, it is in the party business.
You are not in the jewelry selling business,
you are in the romance business.
Sell your purpose, not your product.
Can You summarize Your 'story' in 1 minute?
If you only had 1 word to summarize
your store what would it be?
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SPECIAL OFFER!
I will make YOU a Personal Video
to help YOU close a sale!
Have a customer that needs a extra push?
Why not make them a PERSONALIZED video!
This will lead to great word of mouth advertising. It's easy. I will help. How about showing a funny before & after video? The wife sad before she gets the ring, then after she gets the ring she is taller, gets better parking spots, ect. We could even include your customer's hobbies or favorite sports team. Bellow is a video for a jeweler who wanted a more serious approach.
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RED CARPET DIAMONDS
Make her feel like a star!
 
Sexy Like Salma
1.99 OVAL H SI $4695/ct
Eye clean. White
10x7mm Pretty!
 Pretty Like Paris!
3.11 CUSHION GIA G VS2
Stunning! 8.19x8.15mm
KNOCKOUT! $41,500 short video of the cushion below
Bling it Like Beyonce!
3.64ct Emerald $37,000
Excellent Excellent
10.1x7.15mm Long and White
64 depth 62 table.
AWESOME MAKE!
3.63 EGL E VS2. Don't like EGL? Then sell as
non cert G SI1/VS. Its still a great buy!
 Charming Like
Charlize!1.00ctw $750-$950
We have Lots of studs
Flexible memo OK!
 
Gorgeous like Grace
1.50 Radiant
GIA J SI2
eye clean Long
7x5.8mm
only $3300/ct!
 Jamin' Like Jennifer 4.27ct Yellow RadaintGIA. Whole ring only
$29,950!
An Angel like Angelina!
2.81 Emerald VVS2
$19,400net
9.5x6.6mm Beautiful!
no cert True J VVS
Perfect Like Penelope
5.40ct
Riviera Necklace
only $3850 total!
White! Bright!
3 prong 16 inches
Love it like Lucy!  2.30 Ascher cut
White & Clean WOW!
7.4x7.3 $5250/ct
 Awesome
Like Avril!
2.02 Pear AGS
D color Stunning
$7300/ct
 Cute Like Carrie 2ct Natural light Yellow ROUND. Whole ring
Only $4990 !!
  Knock-out like
Nichole!1.56ct ROUND GIA
Excellent cut
7.55mm only $4195/ct
email for cert copy
 Own it like Opra!2.01ctw PEAR
Drop pair (loose)
G color
$1750/ct!!
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Bonus Tip!
Put pictures of actresses next to Jewelry in your cases. It helps sales.
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I want to be your RINGMASTER!
Let Me Toss My Diamonds in the 'RING'!
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