  BASEBALL JOKE!
"I met a guy
who told me he was a DIAMOND CUTTER.
I got all excited until
I found out he
just mowed the
field at the base
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BASEBALL JOKE!
"Why Don't the Cubs
have a website?
Because they
can't get 3 W's
in a row!
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15.69ct OVAL!! ONLY $45,000 
HUGE AWESOME OVAL! Nice light yellow color.
Clarity enhanced but who cares? That just means it faces better is 1/2 the price. Its still a steal!
6.21 YELLOW NATURAL DIAMONDWhole RING ONLY! $58,500net
5.69 ROUND Screams Ideal cut $42,100net
White feathers only.
Great cut. Good 'I' color
4.20ct EGL I SI1 fireball! EX EX IDEAL
ONLY $23,900
Clean & Bright. Love it
5.10 RADIANT
GIA F Si2 1000%
eye clean $83,000 net
Si2 keeps the price down STUNNING!
11.5x8.6mm
 4.21 STUDS! Deal! Big white & Bright!! Eye clean! $8300 total Clarity enhanced. H colors very bright, almost eye clean 8.18mm. NO flash so you cant tell they have been treated. Cheaper than most 3ctws! 2 1/4 EMERALD with Baguettes in Platinum only $8500 total!!!
K color but faces much whiter. 100% Eye clean! Super pretty ring. VS
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In case you missed my Latest Video, with my cute new husband here it is again!
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COVER BASES 1,2,3 and you will
SCORE A BIG DIAMOND SALE!
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1st BASE
To get to 1ST BASE you need a
GREAT OPENING LINE.
These are my favorite opening lines from Adam Friedman, teacher at Hearts On Fire University.
Sound Different.
Be Different.
Be Better.
"YOUR RING IS
HERE. NOW LET'S FIND IT!"
I LOVE this line! It tells customers they will not need to go to any other store and that you are willing to do what it takes to find them what they want.
"Let's Go shopping!"
Women LOVE Shopping.
Just saying the word 'shopping' will get their attention. Plus it makes you sound FUN. Help the customer have more fun and you will make the sale. Don't sell, PLAY jewelry!
"Thank you for choosing Sam's Jewelers. Watches are over here. Our pearl boutique is on your right. The diamond counter is over there. Now, where do you want to get started?"
When you say "CHOOSING" it reinforces that they choose you and declares to them that they are your customer. Explaining where everything is in your store makes them feel more knowledgeable and comfortable.
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2nd BASE
TO GET ON 2ND BASE YOU NEED TO RELATE THE JEWELRY TO THE CUSTOMER
Me Me Me
Listing features and benefits will not get you to 2nd base any more. Every customer looks at the piece of jewelry and thinks "How does that benefit ME?"
Value is all about personal interest. Something is of value because it's valuable to that person.
.............................
Everything in your sales presentation needs to be DIRECTED TOWARDS THEM, not the jewelry!
Sell what the jewelry DOES, NOT what it is!!!
........................... HERE is an example... A woman comes in wanting to look nice for a big event. As you show her jewelry, do not talk about the jewelry. Talk about how amazing SHE will look in it! talk about how SHE deserves a shinny treat. Talk about how the color makes HER eyes look bigger, or about how cl  assy SHE will feel in it. DO NOT talk about why the necklace is good, talk about why it is GOOD FOR HER!
This brilliant Lesson is from Super Hero of Sales Kate Peterson!
(I LOVE KATE!!) Make sure to hear her incredible talks at all the shows and check out her Contact link here:
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To get to 3rd base you will need to use all 5 senses!
Martin Lindstrom teaches us about the power of touch, smell, and music. His studies have show that when a car salesman touched a customer briefly on the arm, people rated that car salesman as more kind, friendly, and agreeable.
Martin also found that when a wine store played French music, their sales of French wine went up 77%! What music, smells, and sounds do you have in your store?
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HOME RUN!
Close the sale with awesome CLOSING LINES from the CLOSING Expert!
"What else can you wear every day for a thousand years?"
"This diamond was cut by someone whose hands are as skilled as a surgeon's."
"This is the oldest thing you will ever own"
"Maybe you are wanting a bigger one?"
"How many purchases can you make where you can pass it down from generation to generation? Jewelry is forever! "
"This Diamond has been an  orphan it's whole life,
won't you adopt it?"
"You only live once!
You deserve it!"
Shane Decker's sales tips have been published in numerous trade publications and he has provided sales training for more than 3,000 stores worldwide.
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