Today you need to gain customers one at a time. Mass marketing is dead.
An Irish man proposes to his girlfriend on St. Patrick's  
day. He gives her a fake diamond ring. She yells "This is NOT a real Diamond!. "I know", he says
"but in honor of St. Patrick, I bought you a sham-rock!"

 

 
  
Mass Marketing
is Dead
The new way to sell is Individual Marketing.
Ford famously said;
"A customer can have any color car they want....as long as it's black." No longer does one size fit all. Today we choose from hundreds of different jeans, peanut butters and shoes.
 Today people want to choose.

 







HAVE IT YOUR WAY
burger-fries.jpg
  In 1974 McDonalds was dominating the fast food market, until Burger King used the slogan HAVE IT YOUR WAY. Starbucks differentiated itself with baristas who make coffee however you like it. Did you know that Nike's customized shoes now account for 20% of it's income! You've seen the
soda fountain that lets you combine 100 different  options? Well, that machine lead to double digit growth for Coke. How can you promote custom jewelry? You would be surprises how many customers don't even know you offer it. 
Facts about customization are from Terry O'Rellys
 incredible radio show about marketing on NPR


light bulb 22

  WHY IS CUSTOMIZATION   GREAT? 
It keeps your inventory costs low & causes your customer to spend more time with you!






 

 


Remember door to door
salesmen? They were successful because they gained customers one at a time. Facebook, Twitter, Pinterest. This is the new door to door. It's not easy, but we need to gain customers one by one.
 

Green Diamonds

available!

Email for quotes 

 




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ENGAGEMENT RINGS!

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Lucky Diamonds
Anyone would be LUCKY to
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GIA CERT  
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*1.37 GIA FANCY YELLOW CUSHION $4150/ct
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Call to memo these or ANY diamond!
   

 

 

 

 


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CALL ALEAH FOR DIAMONDS
ALEAH at OLYMPIAN 
1800-882-8900