(even though some think they do) A GREAT way to share an idea is to compare it to something the person DOES know about!
Try comparing a diamond to buying a car. You can buy a basic diamond, white & eye clean that will be pretty. Just like a car you can choose 'Add Ons' or 'Extra's" for your diamond. WANT TRIPLE EXCELLENT CUT? We can provide that option, it will just cost more. It's like the leather seats of a diamond! Explain to the guy that are happy to get him VVS, or a D color, but just like a car has add on's, these are add on's and not necessay to get a nice diamond. The 'add on's' are availble and you are happy to provide them if desired.
Nygaard's Jewelry
Funny commercial about JEWELRY GETTING YOU OUT OF TROUBLE
Girls Want REAL Jewelry!
Why is this sweet memorable ad for a hair product and not a jewelry store?!
