THE NEW --Why we BUY JEWELRY?

ALEAH

Aleah breakfast

Olympian Diamonds

800 882 8900

It's The People Stupid

People LOVE looking
at people. Do you
have enough
pictures of
people up in your
store?

Have pictures
of people
enjoying jewelry.
and your customers
will want to
ENJOY
jewelry too!

Now take the
amount of
pictures
of people
you have
in your store
and double
it!

YOUR DIAMOND'S
STORY

Olympian is always

looking for ways to help

Retail Jewelers.

So we made YOU a Fun,

FREE, Interesting book

for YOU to give YOUR customers!!

YOU NEED

TO HIRE THEM!

I see too many

jewelers

trying to do social

media them selves.

STOP!

You don't have

time & you

probably are

not that "cool"

****If you want to

attract 20-30yr old

engagement age

customers HIRE a

Bright, Cool, young

person to do

your SOCIAL

MEDIA FOR

YOU!!!

"I'd like a ring, but

nothing expensive.

This is ONLY my 1st marriage."

"The closet thing to precious

stones he's ever

had is

kidney stones"

Why Do We
Buy Jewelry?

Jewelry sales are 100%
emotional.
No one buys jewelry because they need to. In fact, jewelry is the opposite of practical!!! It's heavy and it could carry bacteria. People buy jewelry because of the way it makes them FEEL...

Sales are 100% emotional, then are justified rationally after. People buy jewelry to feel attractive, rich,
& important.

diamond queen

HOW TO SELL EMOTION!

You know decisions are based
on emotion...
BUT HOW DO YOU SELL EMOTION? Here are some TIPS on how to SELL using emotion

BE "LIKED"

Women constantly seek their friend's approval. Why is Facebook is so popular? Because of the "Likes"! When your friends click that they 'like' one of your posts you feel reassured. Give your jewelry customer the same feeling as getting a 'like' on Facebook, by having multiple employees talk about how great the piece is. Or, better yet, tell the customer to take a picture of the jewelry they are thinking about and post the piece on Facebook right there in your store! I guarantee if the customer posts a picture of themselves in your jewelry on Facebook, within two minutes they will have at least three "likes" and will probably buy the piece. (Idea by Kate Peterson www.performanceconcepts.net)

MAKE IT ABOUT HER

A great way to sell emotion is to MAKE IT ABOUT HER. Many guys can not tell you her favorite color, but he can talk about her hobbies, her job, and her interests. Get him talking about her! This is good for two reasons. First, it let's you know more about her taste so it becomes easier for you to know which piece of jewelry she will like most. Second it makes him realize all the many wonderful things he loves about her, prompting him to spend more.

MAKE IT ABOUT THE OCCASION

Another way to sell emotion is to MAKE IT ABOUT THE OCCASION. Talk about how special and meaningful Christmas can be. Talk about how a birthday celebrates the day a person enters this world. Talk about how lucky they are to be getting engaged and how special it is when you meet the person of your dreams. The more important the event becomes, they

less the price matters.

MAKE THEM FEEL IMPORTANT

People buy jewelry to feel important, attractive, rich. You can sell the feeling of importance by ASKING PEOPLE THEIR OPINION. Try asking your customer something like, "Oh I just finished these newspaper ads. Which do YOU like better?" Even something as simple as, "Can you hold this" can make people feel more important and more comfortable in your store.







MAKE THEM FEEL RARE

Next, try to make the customer feel special by PROMOTING RARITY. Try sales lines like these to create rarity. "Only the top 1% of women own an engagement ring over a carat." "Each diamond is hand selected with you in mind." "She will have a unique piece of jewelry that you can not find anywhere else." "It takes more than 250 tons of diamond containing earth just to find a one carat rough diamond." Everyone wants to feel special. Make your customer feel unique and they will buy from you.

PEOPLE LOVE A STORY

The final way to sell emotion is by being a great story teller. People buy the story, not the jewelry. For many bead customer each bead represents a memory. Every piece of jewelry is a story to be treasured for generations. Each piece of jewelry in your case should have a compelling story to help aid the sale.

Want her this Excited?

Get her an Olympian Diamond!

MY BEST SELLERS

1.00ct IDEAL CUT ROUNDS $1500-$2500/ct

Inexpensive rounds that look great! All white

inclusions. White! D-H color. We sell TONS of

these and you can too!!

2ctw DIAMOND STUDS $3200-$4500 Total

We take those great facing 1cts and make terrific-

looking earrings. White inclusions.

Ideal cut. Great VALUE.

2.81 STUDS

2.00 ROUNDS GHI SI2/I1 $3800-$5500/ct

We have the BEST facing 2cts around!

Face clean. 8mm+

1.25-1.50 ROUNDS TERRIFIC $2500-$3500/ct

A BIG look at a great price! White and Bright.

10.51pic

1.00 OVAL, CUSHION, MARQUISE,

PEAR, RADIANT $2000

You don't need to spend to get a great fancy shape!

We will send you a selection $1500-$2400/ct

THEY look terrific!

1.25 ROUNDS CUSHIONS PRINCESS

$2800-$3800/ct Always white, thin, hard-to-see inclusions. Great cuts. We always stock them & we always sell them!

140 f vs2 cushion - BEST! 2ct ce princess

I am a 5th GENERATION JEWELER 3rd GENERATION GIA GEMOLOGIST And I will help you improve your business! Read my past SALES TIPS by clicking this link