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CO-OP WITH MANICURIST!
Last time I got my nails done, I heard more talk of color and clarity than I do in my own office! All women are doing is staring at their hands and talking about what IS or IS not on their fingers. This is a great time for the manicurist to say "hey if you are looking for killer rings go to Johnson's. I even have a 15% off coupon for you." Take a few hours out of your day, drive to every manicurist in town and see what deals you can set up. What do you have to loose?
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CO-OP WITH FRATERNITIES
& SORORITES!!
These are your next engagement ring customers, so get to th em early! Make cute charms with their logo on them. Sponsor their events. Give them $50 off on Valentines day. There are two ways to market to someone. When they are looking for something or before they are looking for something in hopes they think of you when they begin to buy. If you get boys in your store buying jewelry before they are looking for a ring, chances are they will think of you when the time comes.
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"USE THE 
POWER
OF THE
CO-OP!"
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CO-OP WITH LOCAL ARTISTS & ART STUDENTS!
Call local design and art schools. Have local artist help you design your next display. Have the artist show case there art in your store and tell the local paper about it. This makes you look pro-student, pro-local and pro-style. All very good things.
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CO-OP WITH DENTIST, HAIR STYLISTS, ANYONE WITH A WAITING ROOM!
Today it is very hard to get people to read anything....So where can you get a CAPTIVE audience? The waiting room! Your dentist, your doctor, your hair stylist. This is where people are LOOKING for something to read and this is where
you need have your information.
Step #1 Make a classy brochure with pictures of AWESOME jewelry. Look how pretty this one bellow is! You can do this too. 
Step #2 Bring them to HAIR & NAIL SALONS. Leave them at dentist offices around town. Pin them to the grocery store pin boards. Leave them at at the bakery. The more you get your name out, the better.
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CO-OP WITH FASHION  CONSULTANTS
Give personal shoppers & fashion consultants a discount or a commission. Co-oping with them could be a big fashion plus!
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CO-OP WITH BIG STORES
Let's say the Kellogg plant is near your store. Call  Kellogg and tell them you have a special offer JUST for their employees. Have the company email their employees offering 15% off at your store. This makes them feel exclusive and hopefully gets the attention of hundreds of people
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