like most women, my wife just wants diamonds for Christmas. she just loves diamonds you aleah the elf final 

 LET ME BE YOUR DIAMOND ELF
1-800-882-8900
Call or email 
Any time! 

  

 

   

JEWELERS

Wish you had a big sign or billboard outside your store. But the city won't allow it! There is an answer. You can have

your car be your sign!  

When parked in front of your store it helps visibility. When driven, it is like a moving billboard. Car "wrapping" might be cheaper than you think.  

 

 


 

 

SHOW CUSTOMERS YOU LIVE IN "THE NOW"
manicure_woman.jpg
You think swicthing your inventory around every season is tough, there is a store in Japan that does it every hour!
A cosmetic store in
 Japan sorts items 
 hourly by what is
selling best.

 




HAVE ENGAGEMENT RINGS NOW

  funny bride w gun

 Did you know over

 50% of engagement

 rings last year were

 not custom? Some

 guys just want a

 ring NOW.  

 

guns2

 

 

NOW!
 Messages travel instantly. Want to get noticed?!? Then you need to react FAST. A great example of this was Oreo's super bowl tweet. Their paid add got little attention, but Oreo's tweet about the black out, complete with a picture, stole the show!

 

 

 

GREAT IDEA!

 

 Tired of looking for the ring sizer every time someone asks what size their ring is?

 

WHY NOT GET THE "RING SIZES" TATTOOED RIGHT ON YOUR FINGER!

 

 

  

 

  FLASH  SALE! 

  You spend months planning excited man an event, but some times the best result come from being
SPONTANEOUS 
Every successful ad needs a CALL TO ACTION. A flash sale proves the sense of urgency needed to get people off their couch and into your store! 

 

HOW TO HAVE A  
POP-UP SALE   
The best way to do a POP-UP or  FLASH SALE is via email or text. The time frame has to be very short. The shorter the time frame the greater the sense of urgency. I think a flash sale that is "for the next 3 hours" is best. Also, it needs to be enough of a discount to motivate action.  The BEST PART ?  When people do come, they are ready to BUY, not just look.
Be sure to
 bu
ild your email base so that these flash sales are super effective. I might even suggest buying very targeted lists of email addressees, such as 25-35 year old single men in your area. 
   
  




      

SOMEONE DOING  
IT RIGHT
 
You know who is doing FANTASTIC
MARKETING? The Salvation Army! 

Last week I got an email about a
POP-UP SALE . "For the next 3 hours Everything is 50% OFF!!
 " Guest where I went?  They also specialize by having   targeted deals such as "All College Students get 15% off this weekend".  You could do that too! Their website is filled with fun, effectively named links like "Just in!" "Blizzard of Savings" and "Email couple-computer-banner.jpgCoupons

Just for you." Email me and I will send you some of their email blasts. A great  way to learn is to emulate someone doing it right!
  

  

  

  

Siegel Jewelers Fashion Friday

SO WHAT'S HOT RIGHT NOW?

Fashion Fridays

& Style Maven

 

You are suppose to be in the fashion industry right? Show customers you are trendy, hip, and thoughtful. Its EASY with blogs and videos! Siegel jewelers is doing it right. They have young, attractive, smart women making videos and blogging. Fashion Fridays are series of quick videos that shows that Siegel jewelers cares about fashion. What similar video can you do to interest your fans? The beautiful woman to the left is Kerrington. She writes a fun fashion blog which when linked to Siegel's facebook, web page and emails helps build customer loyalty, shows Siegel's is HIP, and conveys style expertise.
Visit her blog here

 
  
  

 

 

 


 

 

 


  


  

 

 MY BEST SELLERS
You don't need a complete stock list, 
You just need to know the BEST!!!!  
These are my HOTTEST DIAMONDS in stock.
All available now!
  

BEST! 1.40 ctw PAIR GIA I SI2 $2495/ct
Stunning pair. White, Clean
one GIA, one non-cert
 
BEST! *1.02 ROUND AGS H SI2  $4100/ct
IDEAL IDEAL 61 57 6.49mm
  
BEST! 1.12 ROUND EGL F SI1 + Only $3895/ct
Don't like EGL? Then sell as a non-cert H SI2. Either way it's a Great Diamond.  EXCELLENT EXCELLENT. 6.65mm 62 57 IDEAL. White, Bright, Eye clean!

 

BEST! *2.06ctw Earrings  Only $4150 total !!

 White gold martini settings. All white inclusions

 2.81 STUDS

 

BEST! *.90 ROUND EGL G SI1 $2550 total  
GREAT value. good price point 63 56 VG VG 
  
BEST! *1.53 CUSHION White & Eye Clean!
Only $4800NET!  6.67x6.56mm Excellent cut
H color Bright. Love it! 
  
BEST! *1.26  BROWN DIAMOND $1495/ct
very yummy color 6.77mm
.81 CUSHION G color  $1995 NET
Super pretty. Spreads like a 1ct 5.4x5.3mm

 

BEST!* .73 PRINCESS GIA G VS1 
EXCELLENT EXCELLENT!  $2299 total
GIA CERT 

BEST! *1.09 ROUND G color  $2290net 
All scattered white feathers 
  

BEST!  *1.50 EMERALD  I VS2 $3750/ct 
7.76x5.10 White face. Nice shape 

emerald cut  

  

BEST! *.70 ROUND EGL D SI1 $1800net

EX VG no flour, white and clean 5.77mm

 

BEST! *.88 ROUND GIA I SI1 $2635 total

5.97mm white and eye clean, no flour  

   


 

 

BEST!*1.30 OVAL NEW!  I SI $2750/ct

   8.5x6.2mm Bright! 

   241 oval

 

BEST! *1.26 PRINCESS EGL E SI1  $4295/ct 
  6x6.16mm 67 depth!!
princess
  

BEST! *.95 GIA Z color Round $2800/ct

  WOW! 6.3mm very pretty yellow
    
BEST! *.51  PEAR GIA G VS2 $1495/ct 

  6.7x4.3mm no flour

 
  

 

BEST! *2.62 OVAL EGL G SI1  $5595/ct

GREAT SHAPE. GREAT WEIGHT

 

     BEST! *2.25 ROUND EGL G SI2 EX EX EX $9600net

              AWESOME PRICE

          8.43mm huge look bright 61 58 xx none

 

 

  BEST!  *5.69 ROUND 'I' nice I1  $42,000 total

      Big Bright & Beautiful 11.6mm  all white inc    

 

  

I bend over backwards to get
YOU the BEST Diamonds!
 bend


 

 

 

  

 

 

 

CALL FOR ANY DIAMOND!! 

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