Jewelers! Be #1 in BRIDAL JEWELRY

Olympian Diamond's Wedding Newsletter

ALEAH

Olympian

Diamonds

1800 882 8900

Get her a diamond so BIG you will need BOTH knees!

One of my jeweler friends told me how his parents used to scold him when growing up. They are both jewelers and they used to describe his behavior in clarity grades!! "You are being very I1 right now! Why can't you be more VS2 like your sister!"

COOL (& HOT!)

BRIDAL PROMOTION

David Gardner Jewelers is located in a hip college town in Texas. One event they do to attract young people is called Fire & Ice. David Gardner Jewelers invites couples to the store. Then they separate the girls from the guys. The guys are shown the bench, get to play with FIRE, and see how metal is shaped. The women look at THE ICE and make lists of what they like. What a cool... and hot idea!

The only diamond that is too big is on the EX-Wife's hand!

NEVER SAY NEVER!

TIP: Never say you do not have some thing!

If a customer asks you for an item you do not have, do not say "No, but I have this." Instead ask a QUESTION! "What do you like about that thing?" Once you find out WHY they like a item it is much easier to tell them you have some thing that fits that need.

Another great idea from Sales diva Kate Peterson

performanceconcepts.net

wedding 3

JOKE!

"Marriage is like a deck of cards...you start off with a heart and a DIAMOND! and you end up wanting a club and a spade!"

WEDDING & DIAMOND

STATS
This data is based on 19,000 real couples from The Knot. Hopefully these will help you get a better grasp of the bridal market.

WHERE DO PEOPLE BUY RINGS?

39% Of couples buy their engagement ring at an independent jeweler. (Hooray!)

35% Buy at a

chain store

10% Buy on-line

4% buy at a Luxury Jeweler

MARKET RESEARCH

Average engagement age: She is 29 He is 31.

77% of men still get down on one knee to propose

The average guy shops for an engagement ring for 3 months, visits 4 jewelers and considers 44 rings

Average Dollar Spent

$5200 average engagement ring sale

$7219 Spent in a fine jewelry store

$3721 is the average spent in a chain store

10% bought online

30% thought they would buy on-line but only 10% did

The Average Diamond size purchased for an engagement ring last year was 1.40cts

53% Were Rounds

30% Were Princess

1% Were Oval

The Ring

36% of rings sold last year were custom designed

58% of rings sold last year had a Diamond center with accent stones

26% bought a solitare

9% bought a 3 stone ring

5% bought a colored stone

8 out of 10 brides BUY Jewelry for their wedding day at an average of $609. (opportunity!)

62% percent brides give jewelry to their bridesmaids with an average sale of $73

Budget: 39% of men had a budget and stuck with it 26% spent more than their budget

So you want to be #1 in town for Bridal Jewelry??

1. Start Acting Like You Are #1!

Invest in more diamonds, more rings, more prototypes, more selection, and more time thinking about bridal. Have fun events. Have contests for the best proposal stories. Have brides post their rings on your Facebook page. Act like the #1 place for bridal and you will become it.

2. Claim to Be #1!

Tell everyone you are the #1 place to buy an engagement ring.

3.Make your store a place engagement age people want to be! People will Google you. People will look at REVIEWS. Studies show 82% of people are influenced by reviews. Make sure your Yelp and Google reviews are great.

cake

OLYMPIAN DIAMONDS HAS

SUPER CUTS!!

Call for these or other Diamonds with Ideal Proportions.

1.03 ROUND Super Cut! AGS cert D SI2+ $5400/ct

Screams IDEAL! top SI2. 62 55

1.22 ROUND Super Cut! AGS cert I SI1 $4395/ct

Bright! Eye clean 6.8mm

1.53 ROUND Super Cut! AGS cert F color SI2 $6095/ct

Bright Screams ideal!! 61 depth 55 table

1.00 Super Cut! ROUND GIA I SI1 Huge $4450/ct

60 depth! big look 57 table

1.22 Super Cut! CUSHION AGS cert F SI1 $4995/ct

6x6 square 56 table. Fireball!

.80 ROUND Super Cut! EGL E VS1 Bright! $3200net

62 depth 56 table EX EX

1.80 PEAR Super Cut! AGS D Si2++ $4995/ct

Outstanding! 10x6.7mm

1.52 ROUND Super Cut! GIA CANADIAN G SI2

TRIPLE EX EX EX Canada!

1.19 ROUND AGS I INTERNALLY FLAWLESS $7250/ct

Super Cut! IDEAL IDEAL. Faces like an F color!

1.06 ROUND Super Cut! GIA TRIPLE EX E VVS2 $10600/ctXXX 59 depth big look 6.7mm

1.20 ROUND Super Cut! GIA G SI2++ TRIPLE EX $5750/ct 62 57 XXX none Eye clean!

1.83 ROUND Super Cut! GIA J VS2 TRIPLE EX $6695/ct white face 62 55 XXX

1.50 ROUND Super Cut! D SI1 Killer cut!!

EGL cert, very good grade! 60 depth 55 table WOW XXX $10,000net

1.87 ROUND EGL F SI2 Great weight!

Super Cut! 62 57 ideal XXX

2.25 ROUND EGL Super Cut! XXX G SI2 Clean Face! Only $9600total !!

3.07 ROUND AGS Super Cut! IDEAL IDEAL H SI2+ Fireball! $9900/ct

3.54 ROUND Super Cut! GIA G VS2 TRIPLE EX

9.8mm 62 56 XXX faint WOW!

In honor of our SUPER CUT DIAMONDS, each new customer order with get a
coupon for a super cut!

Call or email me for Diamonds

I LOVE SAVING PEOPLE $ MONEY ON DIAMONDS!!!

breafast

Aleah at Olympian Diamonds

3rd Generation GIA Gemologist

5th Generation Jeweler
1800-882-8900