THE 5 SENSES OF JEWELRY SALES 
  
  
   
 

 

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  APPRASIAL
HELP LINE!

Need help with a
diamond apprasial?
  
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any time!
  
 
  
  
I only sell
Happy Diamonds!
   

 

 

 

 

 

 


 

  Caption Contest 

Winners!

 

 "Carats not calories"

"Temporary weight gain only while wearing!"

"A slice of elegance!"

"Our jewelry is not "plated!"  

"Appetite for Elegance Anyone?"
 
 
  

 

 

Diamond
Florescence is AWESOME!!
  
98% of the time it makes a diamond WHITER & CHEAPER!!!
  
 ONLY 2% of Florescent diamonds are HAZY! When you ask for no florescence you are eliminating 98% of diamonds over a silly 2%!
Diamond Fluorescence and How To Take Advantage of It 
 

Frank get's it!

Here is his video on Diamond Fluorescence

 

  

  

 

 

Email me and I will send you a CHART on identifying fracture filled diamonds!
  
  




 

 

 

 

 
When selling jewelry, use all five senses to create an  EXPERIENCE. It will help you make the sale.
 
  
        SEE 
  Did you know that Bigger pictures sell more?! The Antique Roadshow tested enlarging photos of their items 30% for their online auction. What happened? 63% more visitors bid on  
items! Go to your website and make your pictures bigger today!
Want an example of a jeweler who uses FANTASTIC large pictures? check out hamiltonhilljewelry.com
  
  

 

      TOUCH

Mark Lindstrom's seminar at the Chicago InStore show was possibly the best talk on marketing I have ever heard. One thing he talked about was the importance of touch. A study done with a car salesmen found that if the salesman touched the customer's arm, the customer rated that salesman as being more kind, more friendly, and more agreeable. Giving out coffee in your store is also good because when people held something warm, studies showed they had a more positive outlook than if they held something cold. Below is a video of Martin from the InStore show. It's long, but it is well worth watching.

Martin Lindstrom-If I Owned a Jewelry Store
Martin Lindstrom-If I Owned a Jewelry Store

 

 

HEAR 
music
I have been selling diamonds on the road for 11 years. The thing I hate the most is when I walk into a jewelry store and it is uncomfortably quite. Creepy silence. No music! If I am uncomfortable, and I love jewelry stores, imagine what a young man must be feeling! Please have music on at all times. Music matters! For example, a wine store started playing french music in their store and there sales of French wines went up 77% !

 


   carrat car


  
     
 SMELL AND TASTE
Think about a store you love. Wholefoods, Starbucks, Apple, or The Disney store. Those stores create an experience. Today people want to feel unique through unique experiences. The more your customer smells, hears, and touches the better their experience will be. You are not selling jewelry, you are selling experiences, emotions, moments, love and memories.


  

 

STAY POSITIVE!

looking in case  

We are in a tough business. You can make two sales one day and then nothing for a whole week! There are a lot of ups and downs. It's tough not to get discouraged when it is slow. The most important thing is to keep trying different things. Even if you fail, you must keep trying. Try a cup cake making contest or cutest pet contest. Try going to retirement homes and give talks on gold buying. You never know what will be that one thing that will work.
What worked last year might not work this year. You might need to do something big to get noticed.  The most important thing is to keep trying.....
 


 


 

 

 


SALE HEADER
       
"WOW" Diamonds
  
If your customer says "I want a G VS2 GIA."
You should say "NO YOU DON'T!...What YOU want is a 'WOW' Diamond!  She does not care if it's VS2, or GIA, What the GIRL really wants is a diamond that when you look at it her friends think
"WOW!!!"

 
*1.51 ROUND EGL F SI1 xxx $5275/ct = $7965 total
Very Bright. Pretty. Faces clean! EX EX EX none. LOVE!
  our round

**1.42 ROUND GIA J SI2 white face! VALUE! $6850 total

62 depth 56 table G VG none. 7.2mm


*1.61 PRINCESS EGLUSA USA E SI2++ $5395/ct  

                 Eye clean!  Bright Looove it!! 6.5x6.3mm 73 73  

EXCELLENT EXCELLENT

princess   

*1.24 OLD EURO Only $1250/ct !!!

Great BUY! 7mm

   

*1.40 Princess ONLY $2900 TOTAL!

Super Bright!  Slightly rectangular   

Eye clean!  Great VALUE

very pretty 

2ct ce princess  

 

*1.51 PRINCESS EGL H SI1 GREAT CUT  $4225/CT  

Super bright 6.3x6.3MM  EX EX none!! 72 depth 69 table   

 

*1.50 SQUARE RADIANT F COLOR! Eye clean! $3500/ct

6.06x6.36 Pretty! Faces clean

102 g vs2 cushion

 

*3.00 ROUND EGL F VS2  EX EX $11,350/ct 

I know many EGL's are way off we try hard to buy the Best of the Best

this is actually a pretty great color and clean  

62 56 IDEAL EX EX faint  

   

 

*3.05 OVAL  EGL G SI2 EX EX $18,995 total  

Eye clean. EX EX Great cut!  Fancy shapes are all about cut and this is a great shape!  Big look. 11.16x8.49 59 depth 59 table none
241 oval   

*2.42 CUSHION  EGL G SI1 EXEX beautiful cut!! $14,500 total

EX EX 58 depth 59 table Very very pretty 7.53x7.52mm square

  
*1.01 OVAL GIA G SI1 $3495/ct
61 depth 57 table great cut small table 7.55x5.73mm

 

*1.82 PEAR AGS D SI2 STUNNING! $4995/ct
10x6.75mm totally eye clean GREAT SI2

AGS cert! Knockout cut!

  

*1.84 EMERALD  EGL I VS2 EX EX  $3395/ct  
BEAUTIFUL SHAPE  8.23X6  EX EX  not a true I color.
 Closer to L color. But great shape and great price
    
 

**2.01 SQUARE RADIANT & PINK DIAMOND RING! $8900 

2ct H SI radiant set in a beautiful ring with PINK Diamonds!  

 very very pretty! 7x7mm. $8900 for the whole ring. MEMO OK! 

  

*2.43ct Chocolate Emerald cut $2300/ct
Beautiful Shape & Color!!


*2.72ct  PARCEL OF PRINCESS CUTS  $295/ct
average size is .14's OTC buy!



I bend over backwards to get YOU the most 
 Beautiful Diamonds at the BEST price!  
 bend


  

 

 

 

 flier  

Call ALEAH for ANY Diamond need!  1-800-882-8900
 


 
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