SMART IDEAS on HOW
TO SELL MORE 
JEWELRY   
Going to the Smart InStore shows
will help you SELL MORE JEWELRY. If you missed Chicago, go to Dallas  in August. Click Dallas for details.
DALLAS

 
HAVE A TRIGGER
People need an easy way to remember your store. Idar Jewelers spoke at the InStore show. He told of a testimonial where a woman forgot the name of his jewelry store, but remembered his BEE icon. She Googled "bee & jewelers" and bought a $6k ring. It's the Geico lizard. It's Tony the Tiger. You do not even need to pick an animal (although animals do seem to be effective) Just pick one thing to stand out in people's memories. Have everyone at your store wear a red bow tie and be the red bow store. Give people an EASY trigger to remember you, and they will be more likely to remember to shop with you.   
 
 
 
 

     
  
CAUSE MARKETING 
MJ Christanson Jewelers spoke about charity marketing. Not only does their Bead for Life events and fashion shows help women in Uganda, but it drives traffic into the store as well. People buy $4-$24 beads by the hundreds. It's a great price point, a good ice breaker, and a way to leave a good impression in your community. Consider hosting a charity event in your jewelry store.



 

Martin Lindstrom Knows Why We Buy
Martin Lindstrom Knows Why we Buy
  This is the best SALES VIDEO I'VE EVER SEEN!!       
Martin was the keynote speaker at the Chicago Instore show for a reason. This video is long. You need to get used to his accent and the fact that he calls 'jewelry' jeweleries, but it's well worth it. Set aside the time to really listen to Martin.
His advice is incredible.

 
 
 


Great Idea!

Women constantly seek their friends' approval. They might not always know what they like, but Lisa will tell them what they like! Why is Facebook is so popular? Because of the "Likes"! When your friends click  'like' you feel reassured. Give your jewelry customer the same feeling as getting a 'like' on Facebook in your store! First be more confident. Do not ask if they like the piece, tell them how amazing it looks on them. Better yet, tell the customer to take a picture of the jewelry they are thinking about and post the piece on Facebook right there in your store! I guarantee if the customer posts a picture of themselves in your jewelry on Facebook, within two minutes they will have at least three "likes" and will probably buy the piece.  (Idea by fantastic teacher & speaker Kate Peterson of www.performance 

 



 







zsa
JOKE!
Zsa Zsa Gabor
told Johnny Carson when asked if she returned the ring after a break-up. She said
"Dahling, I always return
 za ring. But I keep za
 diamond
!!"



  
My friend Patrick told me a funny slogan to buy back diamonds. "Diamonds are a girls best friend..... Sorry she slept with yours!" Diamond buy back program.
  
102 g vs2 cushion
 
 
  
 
 
     Dazzling Diamond Deals


ASCHERS
1.63 ASCHER Super HOT! EGL G VS1 $5395/ct 
1.25 ASCHER GIA G SI1 Excellent cut $4995/ct 
.84 EGL F SI1 66 depth Stunning $2515 total
1.01 EGL I VS2 5.59x5.53mm $3395/ct
.71 ASCHER F SI1 $1600 net! 5.04x5.03mm
ascher
PRINCESSES
 2.96ct PRINCESS White & Eye Clean! $4995/ct
1.61ct EGL USA E SI2++ TOP SI2! $5195/ct
5.60ct PRINCESS Huge Bright $29,000 net
.72ct PRINCESS GIA D VS2 WOW!  $2695/ct
.90ct EGL white H SI1 clean  $2850/ct
.77ct PRINCESS G color Square $1350net 
.45ct PRINCESS Bright! G SI1 $1100/ct
1.00ct PRINCESS GIA D SI2 $4400net
1.21ct PRINCESS EGL D VS2 Bright! $5275/ct
2.01ct  PRINCESS GIA G VS1 Amazing cut $7700/ct 
2ct ce princess
EMERALDS
WOW! 3.37 EMERALD Long & Eye Clean! $15,000 total
1.06 EMERALD GIA  I VVS1 $3450/ct
1.00 GIA E VVS2 $4095/ct

1.51 GIA E SI1 $5895/ct 63 depth 63 table!
1.99 EMERALD GIA G VS2 BEAUTIFUL! $8195/ct

2=.89 SPREADY PAIR G VS2 $1550/ct
1.31 EMERALD J SI1 BIG LOOK  BRIGHT $2495/ct
 
CUSHIONS

3.00 GIA WHITE I SI1 faces GH color! $22,500net

1.00 CUSHION GIA G SI2 Bright! $3595/ct

1.00  CUSHION GIA G SI1 WOW! $4095/ct

2.01 CUSHION GIA I SI2 FIREBALL! $10,955net 

 1.71 GIA CUSHION E SI1$12739 net 

1.71 CUSHION EGL G SI2 big look $7550 total

 1.51 CUSHION WHITE GIA H+ SI2+ $8200 total             

1.51 CUSHION EGL F SI2 $5587 total

102 g vs2 cushion
ROUNDS

CHECK OUT THESE GREAT BUYS ON
ROUND DIAMONDS!

1.00 ROUND GIA D VS2 ONLY $7250 Cheaper than a GIA G!

1.90 GIA D SI1  $18,500 - new low price!

1.50 GIA E SI1 VG VG WOW! BRILLIANT $11092net  

1.51 EGLUSA G SI3 IDEAL $5700 total

1.00 ROUND GIA H SI2 Eye clean $4400/ct

1.02 GIA E SI1  Super white! pretty VG VG VG $6580/ct

.82 GIA H VS2 VG VG  Beautiful! $3795/ct

.80 E color only 6mm $1250 net!!

.69 Spready EGL USA F SI1 $1500 net!! 

3.21 EGL E SI1 XXX -50% rap!  $9180/ct 

 





ALEAH ALWAYS SAYS "YES"!
If I don't have the diamond you want....I will go find it.
Call Aleah for ALL YOUR diamonds needs!






 

Call Aleah for the Bling!
5th Generation Jeweler
1800 882 8900



                 
                            This is my #107th Newsletter!
Miss any hot topics?   Click the green button 
                                  Visit my blog

 

222222222222222222222222222222222222222222
2222222222222222222222222
222222222222222222222222222222222222222222
2222222222222222222222222
222222222222222222222222222222222222222222
2222222222222222222222222
222222222222222222222222222222222222222222
2222222222222222222222222
222222222222222222222222222222222222222222
2222222222222222222222222
222222222222222222222222222222222222222222
2222222222222222222222222
222222222222222222222222222222222222222222
2222222222222222222222222
222222222222222222222222222222222222222222
2222222222222222222222222
222222222222222222222222222222222222222222
2222222222222222222222222
222222222222222222222222222222222222222222
2222222222222222222222222
222222222222222222222222222222222222222222
2222222222222222222222222