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TIPS  TO  GET  PEOPLE  IN  YOUR  STORE! 

   

got diamonds?  Got Diamonds?

YES!!!

Aleah Olympian

Diamonds

1800 882 8900 

 

 

 

 

 

 

 

Inspiring Jeweler Quote
bill warren
I HAD BEEN A JEWELER FOR YEARS....
BUT IT WAS NOT UNTIL I
 BECAME A
MARKETER OF JEWELRY
THAT I STARTED MAKING MONEY

- Bill Warren
The Gold Mine
 

 

 

 

 

 

 
 
FUNNY
JEWELRY
STUFF!
 

Stupid
Jewel Thief

jewel thief

 TRUE STORY

In Philadelphia

jewel thieves grabbed thousands of dollars in valuables but ran out of the store without their  5yr old son! 

 


 

 

JOKE!

silly face

What are

the 3 rings of marriage?

The

engegment ring

The wedding ring

and the Suffer-ring!    

 

 

 
USE HUMOR
IN YOUR
STORE!
If a customer
asks if you
 "Switch Diamonds"
 just say one of these great 
answers:

"How do you
think we got all of these diamonds?"
-Shane Decker 
"Yes, but I
 only switch it
 with a bigger better one!"
- Ken Siegel
 

 

 

 

FUNNY

JEWELRY

JOKE

An Irish man proposes to his girlfriend on St. Patrick's day and gives her a ring with a fake diamond in it.

She yells

 "This is not

a real diamond.

 "I know", he

 says "but in honor of St Patrick, I

 bought you a sham-rock " :)


 



SUPER COOL

JEWELRY
TOOL!

HEY!! Do YOU some times take pictures of jewelry using your PHONE?!


OLLOCLIP
 is a

small lens
 that clips on the top of your phone and takes AMAZING pictures!!



GET THEM IN THE DOOR!!

 

People Love FOOD & BOOZE!

Martini settings? Chocolate diamonds? Relate jewelry to food and booze and it will sell! Sell a $99 Box of chocolates that comes with a chocolate pearl necklace. Promote a bottle of champagne at local bars that bar patrons can order and that comes with a necklace in a box from your store.

      

 

GIVE AWAY A HONEY-MOON

Gems One has a promotion where you get a FREE honeymoon with every engagement ring purchase. It costs you, the jeweler, about $250, but hopefully you will make that up in the sale and in future sales.

        

 

SELL JEWELRY CLEANER WITH FREE REFILLS FOR LIFE! This will get them coming back through your door and keep them seeing your name on the cleaner.

                       

Partner with Others
Give personal shoppers & fashion consultants a discount or a commission. Co-oping with them could be a big fashion plus! Partner with local artists. Have their art and jewelry displayed in yourstore. Partner with large companies and charities. Have that company email all their employees or members offering 15% off at your store. This will make them feel exclusive. 

 

 

 

 

 


One of the main reasons people shop any where is because of convenience.


HOW CAN YOU MAKE YOUR JEWELRY STORE MORE CONVENIENT?!

  • Make sure your hours are on every page of your web site!!! Please do this!
  • Offer to bring jewelry to a husband's office so he can pick a gift for his wife.
  • Have a Facebook page. Many young people use Facebook even more than they use email.
  • Think about your favorite store, HomeDepot, Target.Think about what you love about those places. Is it the knowledgeable staff, location, great selection? Try to make your store more like what you love about your favorite store.

 

 

 


Events

Get People

IN YOUR DOOR!

 Here are three great promotions.

 

 

 

shoppers2

The Focus Group Event 

 

Invite your customer's HELP YOU DECIDE which jewelry you buy for your store! A smart jeweler in South Carolina has found success by empowering their customers with this fun twist on a trunk show.

 
The vendor brings out new pieces and the fans talk about, vote, and decide which jewelry is bought for the store.This is great because you are getting feed back direct from your future customers on what they will buy, plus you make them feel important. Let the customer be the store BUYER for a day and everybody wins!
 
biggest looser Loose your Weight in Diamonds! 
Jimmy had a fun
idea to get people talking & fit! Who ever lost the most amount of weight in 2 months won that amount lost in carats! The winner lost 47 lbs and won a .47ct diamond! The benefit?  Local media loved
it. It was easy to cross promote with
the YMCA and fitness clubs. Also, since contestants had to weigh in every few weeks it kept people coming in the
store.... Bravo!
 
PEOPLE LOVE PETS!
Have an event with pets. Have a
benefit for a local animal shelter. 



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                    LET'S GO

     DIAMOND SHOPPING!

             

I have thousands of diamonds availble for memo.

Here are my best sellers. Your diamond

is here. Now let's go find it!

10.51pic MY TOP SELLERS10.51pic 

1.00ct IDEAL CUT ROUNDS $1000-$2000/ct

Inexpensive rounds that look great! All white inclusions.

Ideal Cuts. White! D-H color. We sell TONS of

these and you can too.

2ctw DIAMOND STUDS $2500-$3500 Total

We take those great facing 1cts and make terrific looking earrings. White inclusions. Ideal cut. Great VALUE.

2.00 ROUNDS GHI SI2/I1 $3500-$5500/ct

We have the BEST facing 2cts around! Face clean. 8mm+

3/4 PRINCESSES GHI Square & Bright $1500-$1800ct

Wonderful makes. Small tables. Perfect squares. Face great.

  2ct ce princess2ct ce princess2ct ce princess 

1.25-1.50 ROUNDS TERRIFIC $2500-$3500/ct

A BIG look at a great price! White and Bright.

1.00 OVAL,CUSHION,MARQUISE,PEAR,RADIANT $1800

You don't need to spend to get a great fancy shape! We will send you a selection $1500-$2400/ct THEY look terrific!

140 f vs2 cushion - BEST! pear smile1

.70-.85 IDEAL MAKE ROUNDS $950-$1500/ct

Look amazing. Great bluff stones. Big and Bright. Great cuts

1.25-1.50 ROUNDS & PRINCESSES $2800-$3500/ct

Always white thin hard to see inclusions. Great cuts. We always stock them & we always sell them!

 

 

 
          

 

  

  

 breafast

  

  

  

  

CALL ALEAH FOR DIAMONDS!!

 Aleah at Olympian Diamonds

3rd Generation GIA Gemologist
5th Generation Jeweler
1 800-882-8900