***JEWELRY makes you feel good!

ALEAH

aleah atlanta crop

Olympian Diamonds

800 882 8900

carrat car

Jewelry Dont's

The Diamond Fairy

Branden's
Proposal

It's The People Stupid

People LOVE looking
at people. Do you
have enough
pictures of
people up in your
store?

Have pictures
of people
enjoying jewelry.
and your customers
will want to
ENJOY
jewelry too!

Now take the
amount of
pictures
of people
you have
in your store
and double
it!

YOUR DIAMOND'S
STORY

Olympian is always

looking for ways to help

Retail Jewelers.

So we made YOU a Fun,

FREE, Interesting book

for YOU to give YOUR customers!!

JEWELERS!

Sell Me DIAMONDS!

I BUY DIAMONDS

Call or email me

for an offer...

YOU NEED

TO HIRE THEM!

I see too many

jewelers

trying to do social

media them selves.

STOP!

You don't have

time & you

probably are

not that "cool"

****If you want to

attract 20-30yr old engagement age

customers HIRE a

Bright, Cool, young

person to do

your SOCIAL

MEDIA FOR

YOU!!!

Why do customer's
buy jewelry?

You are sleepy. So you think to yourself...."I did not sleep well last night." Or, "I went to bed really late." What are you doing? You are JUSTIFYING the FEELING of being tired. You are hungry and you begin to think,"Well I had a really light breakfast, so that is why I'm hungry".
Again the you are using logic to rationalize the FEELING of being hungry.

In life, emotions come FIRST and then we rationalize them AFTER. We would all like to think of ourselves as logical, but that is not how most decisions are made.

No one buys jewelry, or any luxury goods, because they NEED them. They buy them because of the way it makes them FEEL.

Sales are 100% emotional, then are justified rationally after. People buy jewelry to feel attractive, rich,
& important.

diamond queen

HOW TO SELL EMOTION!

You KNOW decisions are based on emotion. Here are some SALES TIPS to help you SELL using emotion.....

MAKE IT ABOUT HER

Many guys can not tell you her favorite color, but he can talk about what she does in an average day. Get him talking about her! This is good for two reasons. It let's you know more about her taste and it makes him realize all the many wonderful things she does in a day, prompting him to spend more.

MAKE IT ABOUT THE OCCASION

Talk about how special and meaningful Christmas can be. Talk about how a birthday celebrates the day she entered this world. Talk about how lucky they are to be getting engaged and how special it is when you meet the person of your dreams. Make the event the focus and the less the price matters.

MAKE THEM FEEL IMPORTANT

Asking people's opinion makes them feel important. "Oh I just finished these newspaper ads. Which do YOU like better?" Something as simple as "Can you hold this" can make people feel more important and more comfortable in your store.

MAKE THEM FEEL RARE

Try these sales lines to create rarity. "Only the top 1% of women own an engagement ring over a carat." "Each diamond is hand selected with you in mind." "She will have a unique piece of jewelry that you can not find anywhere else." "It takes more than 250 tons of diamond containing earth just to find a one carat rough diamond." Make your customer FEEL unique & special.

DO YOU LIKE YOUR BARBER?

Do you like your dentist? Be like-able first. If you are not likeable, get out of sales. People want to do business with

people they like.

BE CONFIDENT

People want to feel they are making the right decision. That is why they shop retail! Your confidence reinforces to them that they have made the right decision.

PEOPLE LOVE A STORY

My dad, a very smart jeweler, suggests
having a story to go along with EACH
piece of jewelry. People love the emotion

of a story. More stories will help you

sell more jewelry.

I bend over
backwards for Jewelers!!!
I hope my tips have helped
you this year.

Please CALL

ME for DIAMONDS

in December.

- ALEAH

Want her this Excited?

Get her an Olympian Diamond!

MY BEST SELLERS

1.00ct IDEAL CUT ROUNDS $1500-$2500/ct

Inexpensive rounds that look great! All white

inclusions. White! D-H color. We sell TONS of

these and you can too!!

2ctw DIAMOND STUDS $3200-$4500 Total

We take those great facing 1cts and make terrific-

looking earrings. White inclusions.

Ideal cut. Great VALUE.

2.81 STUDS

2.00 ROUNDS GHI SI2/I1 $3800-$5500/ct

We have the BEST facing 2cts around!

Face clean. 8mm+

1.25-1.50 ROUNDS TERRIFIC $2500-$3500/ct

A BIG look at a great price! White and Bright.

10.51pic

1.00 OVAL, CUSHION, MARQUISE,

PEAR, RADIANT $2000

You don't need to spend to get a great fancy shape!

We will send you a selection $1500-$2400/ct

THEY look terrific!

1.25 ROUNDS CUSHIONS PRINCESS

$2800-$3800/ct Always white, thin, hard-to-see inclusions. Great cuts. We always stock them & we always sell them!

102 g vs2 cushion 140 f vs2 cushion - BEST! 2ct ce princess

I have more! Call for ANY diamond need .

Let Me Be Your Diamond ELF!!!

*HOURS 7AM- 8PM !

*OVER-NIGHT DIAMOND EARRINGS!! MADE TO ORDER!

*GREAT INEXPENSIVE GOODS!

*HARD TO FIND DIAMONDS

*MATCHES, INSURANCE REPLACEMENTS

*EVEN IF YOU NEED A .02ct.... CALL ME!

"I LOVE SAVING YOU MONEY

   ON DIAMONDS!"