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Go Nuts!!
Go nuts, and get noticed! One great thing about going NUTS is FREE PUBLICITY! How many times have you seen the picture of the Georgia jeweler who was giving a free gun with purchase? Its everywhere. You cant buy that kind of exposure!
"In a sea of sameness anything different
is often seen as BETTER!"
 
CRAZY GOOD ideas from
WONDERFUL CRAZY JEWELERS
Have fun! Post crazy pictures on your website. Show people you have a personality. People want to do buy from FUN people. ( Idea from Worthmore Jewelers pictured above left ) Dress like pirates and have a gold buying party (Great idea from Sami's Jewelers in Arizona)   BRAND YOURSELF! Wear a cowboy hat every day. Be the "Diamond cowboy". Wear tons of pearls and be the "goddess of pearls". Make a name tag that says diamond cowboy. Be outrageous and you will be remembered. Have a fake protest where picketers march outside your store with signs about how terrific you are. (This creative idea is from Instore magazine. The best Magazine in the world!)
   
I love my crazy jeweler friends! |
Aleah
