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This week's survey
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(These survey questions are sent in by our readers. Please spend a minute to give your answer to this week's survey as one or possibly more of your industry peers thinks this question is important and wishes to see your point of view as well as others in the industry.)
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What are your major concerns as we go into a new financial year?
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Our last week's survey results...
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Do you have different price structures according to your customer's ability to pay. ie... would you charge less to someone just starting out with limited finances, as opposed to a big established business?
- YES. I believe in giving someone a fair go when they are starting out. This is between me and them ! I have kept many clients for a long time because of my fairness.I also GIVE them 100 free stickers. If they are smart arses they get nothing. (Mal, Signsonline)
- That is actually two or three entirely different questions: "ABILITY to pay,", versus "SIZE of business", versus "LIMITED finances".
Some big businesses take forever to pay, and so they get no slack when it comes to billing.
Some big businesses expect the work to last, so you do a better job with better materials accordingly.
Some big busineese have 'art departments' that give them a face lift every 3 years or so, so there is no point using 'last forever' materials.
When a customer is 'starting out', I'll ask them how long they sort-of expect the sign to last, not in any offensive way, but if they're hoping to expand fast, and move premises as the business grows, then there is no point putting premium cast vinyl, or 2-pack urethane paint on an window front or shop awning where it'll be scrapped in a year. Believe me, I've wasted good materials on shops that have folded-up, inside 9 months... and I've done good,lasting work that could be removed and taken with them on businesses that grew quickly.
It's about getting the best compromise between value for dollar, and distilling out what might be a likely scenario in 12 months time with that mob.
Somehow, if the customer has limited ability to pay, I just don;t seem to get aro9und to quoting or starting, as Telstra, Ergon, the Transport Dept car rego, and Council rates have no sympathy for me if I suddenly have a limited ability to pay...
You work within an anticipated budget as best you can. It's no fun being ripped off by sleazebags who don't/won;t pay. (Ian, Traditional Signs) - Yes, we give students a hefty discount for their portfolios and with new businesses we discount 10% on the normal rate for the first print job.
After that not quite so altruistic - we give better rates to regular customers who give us a lot of work, compared to the ones who are regular and get very small $value runs. - There are several mechanism for pricing 3 of the main strategies are - 1. Cost based pricing..(Direct Costs + Indirect Costs + Profit Margin) This is the real cost of the product and what the minimum the customer should pay and determines the floor price.... 2. Demand Based Pricing..(relates to the price of the product to the intensity of the total demand for the product) often relates to what the customer is willing to pay and often brings higher profits and determines the ceiling price....3. Competition based Pricing (what the market will bare) and relates to competitive/discounted pricing structures governed by pricing wars between competitors and often determines the actual price customers do pay...
If you want to ensure you make a profit then know your break even analysis and what "Minimum Gross Profit" is required for your company to remain viable and profitable and this will help determine the pricing structures required you use for (a) increase sales... (b) increase market share... (c) maximise cash flow... (d)Maximise profit.... - Yes I do have various price structures according to the customers ability to pay. Customers who are well able to pay full price get charged accordingly. Others including battlers and mates get a discount.
- No, we have a very structured pricing system through Signvox that is consistent, fair and repeatable across all customer types.
(As a publishing practice to protect ourselves from any potential liability, company and individual names that are referred to negatively in any of these comments are removed.
In addition we reserve the right to remove comments that are blatant advertising for one product or company)
Please spend a minute to give your answer to this week's survey as one or possibly more of your industry peers thinks this question is important and wishes to see your point of view as well as others in the industry.
If you have a subject that you would like us to survey, please send your subject to brian@wideformatonline.com. Thanks.)
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This month's Special Offers from industry suppliers
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If you wish to enquire about any Special Offer, just click the Supplier's name to bring up their email address.
If you have a special offer to the wide format printing trade and would like free promotion here, just click here to bring up the application form, fill in the details and then hit submit.
The information will go into the first available newsletter.
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2nd Hand Machinery/Auctions.
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If you would like to run an ad in this section, just click here __________________________________________________
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(Posted 6th June 2015)
(Posted 6th June 2015)
(NSW, Sydney) Used oce colourwave 600 plotter
(Posted 4th June 2015)
(NSW, Wetherill Park) Mimaki JV33-160 Printer
(Posted 2nd June 2015)
(NSW, South Granville) AOKE Digital Cutting table & Fatoba Trimmer
(Posted 29th May 2015)
(NSW, Toukley) anti static kit From the US
(Posted 28th May 2015)
(NSW, Newcastle Cardiff) SIGNEASY 1600Pro Laminator/applicator,
(Posted 27th May 2015)
(NSW, Maitland) Roland LEJ-640 UV Hybrid Printer
(Posted 27th May 2015)
(NSW, Sydney) DTG M2 DIGITAL T-SHIRT PRINTER
(Posted 22nd May 2015)
(NSW, Alexandria) For sale: $800 each ONO
(Posted 12th May 2015)
(NSW, Ingleburn) For sale 1 Dilli Flatbed ( agfa Annapurna) 2500ws machine
(Posted 11th May 2015)
(NSW, Chipping Norton) Teckpro UV3200 roll to roll printer
(Posted 7th May 2015)
(NSW, Sydney) Wanted LEC-300a, LEC-330 or LEC-540
(Posted 6th May 2015)
(NSW Pyrmont) VersaCAMM SP-300i Printer Cutter
(Posted 27th April 2015)
(NSW, Casino) SOLJET pro 2
(Posted 27th April 2015)
(NSW, Gosford) Gerber Edge 2 and software,
(Posted 15th April 2015)
(NSW, Bexley) Roland SJ-740 in great working order,
(Posted 9th April 2015)
(NSW, Wollongong) Mimaki JV33 and CJV30.
(Posted 27th March 2015)
(NSW, Wyong) Camm 1 600mm cutter
(Posted 24th March 2015)
(NSW, West Tamworth) 2nd hand Lightbox sign for sale.
(Posted 23rd March 2015)
(NSW, Sydney) DIGITAL TSHIRT PRINTER DTG M2
(Posted 16th March 2015)
(NSW, Seven Hills) HP L65500 2.5m wide Latex printer
(Posted 16th March 2015)
(NSW, Seven Hills) HP Scitex Latex 850. 3.2m wide Latex printer
(Posted 16th March 2015)
(NSW, Ingleburn) PosterPrint Pro V14 - RIP Software
(Posted 6th March 2015)
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OH&S can lead to improved profits
Finally a free online book that tells you all you have to know about Occupational Health and Safety and how it can improve productivity and profits. A 20 minute read that could change your business for the better.
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Victoria
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What are your major concerns as we go into a new financial year?
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Want to run an ad in this section? Just click here
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New South Wales
(NSW, Sydney) Technical Support
(Posted 1st June 2015)
(Posted 12th May 2015)
(Posted 8th May 2015)
(Posted 27th April 2015)
(Posted 15th April 2015)
(Posted 27th March 2015)
(Posted 2nd March 2015)
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Businesses for sale/wanted
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Want to run an ad in this section? Just click here
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If you or your products are not listed in the appropriate director, click the link at the top for the application form for a free listing.
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