• Definitely not. There is much more value for advertising money available than the antiquated yellow pages (and other print media). We have seen our book go down to nearly an A5 booklet. (Juice Print, Reid Grocock)

• I can't see anyone looking in the printed yellow pages anymore due to smart phone, tablets and desktop, expect generation baby boomers.
  But certainly not if they are looking for a sign writer - maybe a plumber or electrician but also most of this generation do know their way around Google!

• What are the Yellow Pages? lol Print is worth it if its targeted at a specific audience but general print NO and certainly not the yellow pages however the yellow pages still has a very small role to play within a local area.

• I believe that Yellow Pages isn't what it used to be, many small business run and indeed prosper without it. Thanks to facebook and other referral based media. However for medium to larger business with a marketing budget. They still should have a presence in Yellow pages and other local directories, just for the off chance that someone would still pick up a book to search for them ( maybe smart phone flat? ) But also the online versions of these help Google find your details with or without a website. Not sure if anyone goes to Yellowpages online then looks for the type of business or just uses Google to look for the business.? I don't , do you?

• I haven't advertised in the yellow pages since the late '90's. I rarely advertise in any print medium now. Much better to invest in online directories like Google or a decent web page. Cheaper in the overall scheme of things.

• Simply - NO. With the internet now though I find it very hard to work out where to direct advertising money to get the best response.

• For many years we have tracked where our new and potential customers come from. YP is way down the list. Most of those are just shopping for prices. Very few convert. In response to our (non YP) business advisor who queried those who didn't make a call, at his suggestion we enhanced our ad. YP got it wrong. And just didn't want to know about it. The following year we refused to pay until we saw the book. It took five months and in-between they sent in the debt collector. The changes didn't work. The BA got the flick too. Finally we got back to the old ad. YP are still low on the list, we are there simply for presence. This year YP send regular updates via email which show how few people look at it online. There are no signies with half page ads in our new book, and only one has a quarter page so that says something.

  ps. they lied, they have gone back to the smaller sized book, but in fairness have improved the font clarity.
  Local Directory is also in our area. They are very pushy and more expensive that YP. We gave them a miss this time.

• No its not as everything is over the net now.(Copy Cat Printing, Greg McIntosh)

• Not for sign and printing business. (ET Signs, Masoud)

• Totally depends on where you are based; This is all about market research, not about throwing darts at a dartboard. I do note that some Yellow pages print versions are now so thin that they are being abandoned wholesale: pages with Blank sections in them is not a good look either.YP were like the Dinosaurs 65 million years ago. They could not see the comet coming and when it hit they did not know that was causing the sky to go dark, the air difficult to breath, and those within a 500 mile radius vaporize instantly. The Internet and all the vast inter-wieveing options available to players in the market today have Tsunamied Yellow Pages.....They were like shooting fishes in a barrel.

• No, way too expensive, very little return or benefit.

• NO. Its not the way 99% of all businesses roll these days. A waste of money.

  All my clients come from the net..You can advertise in YP online if you want but there will not be a YP OR Sensis in a couple of years...or sooner. These guys have trained up salesmen to talk you into it. I tell them my Asian name....ASIF

• If you have a website that works and ranks well, then the directory advertising is not as important. Whatever you do, don't get sucked into one of the directories website deals. Get your website designed by a professional. Invest the money you would have spent on the directory on a responsive site (so it can be used on mobile devices) and make sure that the site is found under the search terms that will make you money! And keep it current. If you do your research properly, every new client should be asked how they found out about you... Our current statistics for our signwriting department are about 55% website, 15% word of mouth, 15% vehicle and other signage, 8% direct mail and email marketing, 4% industry networking, 2% social media (twitter/facebook)and 1% directory advertising. I know where I am spending my money moving forward :)

  (Almost Anything Web & Graphic Design,  Yolinda Foss)

• You only need to ask yourself one question on this....When was the last time you picked up a hard copy of the yellow pages to search for a supplier or product. If you are like me - not for several years. Also dedicate some research time to seeing where your new customers found your your name and details from. Even yellow pages understand that their hard copy books have a limited life now that is why they are also incorporating more on web site and the internet marking options. I believe the overpriced inflated advertising fees from yellow pages can be used more effectively with greater returns for most businesses concentrating on internet based marketing, websites, SEO and google optimisation or direct target marketing. (Steve Baker Signs Pty Ltd, Steve Baker)

• Absolutely not! Yellow pages is a rip off & also report false stats for their online site.
  We used to advertise in YP & when they came to renew, they gave these wonderful stats of the online referrals to which we printed a copy of Google analytics report which showed less than half of their records hits... Their response - " There must be a glitch in their reporting..."
  I've never seen them again!

• Yellow pages charge a fortune and get it wrong year after year. One year our published website was that of a competitor. Last year our phone number was actually the fax number which is unattended and rings out. This year it is a metered number that is not in operation, and potential customers are told this number is disconnected. Needless to say we are not listing next year with Sensis.

• Yellow Pages has been a waste of money for YEARS. In the late 1990s we advertised YP and used a back-line phone number in the advert so that we could identify YP leads. By 2001 there were NO calls at all. On the other hand Google AdWords is very effective.

• Yellow Pages - NO. Magazine advertising - NO. We have found the Australia Post unaddressed mail service to Private Boxes has yielded the best results for our operations.

• Absolutely not.  

Please spend a minute to give your answer to this week's survey as one or possibly more of your industry peers thinks this question is important and wishes to see your point of view as well as others in the industry.

$7000 + gst neg. Great condition. New head. Email inq:

sales@positivecamtec.com.au 

(Posted 27th February 2014)

(NSW, Dover Heights) HP9000s Solvent wide format. Lots of Ink,  Been in storage, should be working once run up, but I have not tested.
Contact for more details, MAKE AN OFFER.
0418120065
(Posted 11th February 2014)

(NSW, LUGARNO) Canon ipf8300s NEAR NEW $5500
0410343727
(Posted 10th February 2014)

(NSW, Ingleburn) 1600 Sign Master Laminator hot/cold application suit new buyer .very little work $8,100 incl GST. Ph 029605 3000
(Posted 3rd February 2014)

(NSW, Coffs Harbour) Roland Hi-Fi-Jet CJ500 for sale. Circa 2000 model. Always covered. Offers Invited (Coffs Harbour)
0412618145
(Posted 3rd January 2014)

(NSW, Tamworth) 2 x Mimaki JV3 160 SP $4000 ea. Extras include 2x spare pumps & (10x wipers all genuine) for each printer. Serviced regularly, selling due to upgrade. Contact Emily 0403 748 922
or (02) 6765 4511
(Posted 14th December 2013)

(NSW, Wyong) ROLAND AJ-1000 ONLY 210 PRINT HOURS serviced regularly. Print speeds of up to 90 sq m/hr $35,000
 0243533036
(Posted 25th November 2013)

(Wanted) (QLD,  Brendale) Wanted Roland Printers for spare parts.

Contact Paul 1300 423 826

(Posted 15th November 2013)

(NSW, Western Sydney) Service Technician

An opportunity for an experienced support technician  with experience in wide-format inkjet printers.

Key responsibilities in this role will be:

-Provide high level technical on-site support. Resolve issues related to software, hardware and configuration

-Effectively communicate and obtain the appropriate data needed to resolve the service call

-Interface with other engineers to resolve customer issues

-Provide a technical leadership role while working with customers and dealers

-Use complex tools and excellent troubleshooting skills to identify, analyse and resolve technical issues

-Maintain customer issue data in a call tracking database

-Understand and explain related technical issues through product knowledge and reported issues

-Participate in conference calls, as necessary, to resolve customer issues

-Respond to urgent after hours customer calls, as necessary

-Recall or relate known or prior issues/status/fixes to newly reported issues

-Accomplish department and organization mission by completing related results as needed

Previous experience servicing within the wide format digital Inkjets market is an advantage.  You will have ability to work independently as well as part of a team, flexibility, strong aptitude for customer applications, excellent customer service skills and good communication skill. Prefer a degree in Electrical or Mechanical Engineering or Computer Science with 2-3 years of related work experience. Photoshop and Illustrator experience preferred. Base salary + car allowance.

Please forwarding your resume to miki.ikari@advantageresourcing.com . Please note only applicants shortlisted for this role will be contacted.

(Posted 18th February 2014)

Queensland

Wanted (QLD, Brisbane) Work wanted -

Work wanted Cnc flatbed router operator/programmer 30 years experience in signage with 20 on routers and general signage manufacture, spray painting, infilling, wiring and fabrication of light boxes, acrylic fabrication etc. Experience on different routers and software utilizing plastics and laminates through to timbers, brass, aluminium and stainless steel. Blue card, boom elevated work platform and forklift tickets. mark93@iprimus.com.au   0488919523  Brisbane and surrounds.
(Posted 13th December 2013)

Western Australia

(WA, Perth) Area Sales Managers

Spandex Asia Pacific is a national organisation and a wholly owned subsidiary of a global corporation specialising in the Sign and Graphic Arts industries. The company is regarded as the leader in these markets and the roles of our Area Sales Managers are critical to our success.  

Your major challenge will be to grow and develop sales in your designated territory. A strong commercial and sales related understanding of the industry, or related industries, will enable you to source new business as well as maintaining and maximising sales from our current customer base.  You must be a team player, a good communicator and negotiator.

An excellent salary, commission structure with significant earning potential and fully maintained vehicle plus superannuation will be offered to the successful candidates.

(Posted 21st March 2014)

South Australia

(SA, Adelaide) WIDE FORMAT ROLL & FLATBED DIGITAL OPERATOR (Pre-Press) Duties include, Pre-Press, colour correction/matching, preparation of files, design work, ripping and printing to  multiple devices. You must be able to work in a busy environment with tight deadlines.  Wage negotiable based on experience. Resumes to: martin@pricescreen.com.au
(Posted 13th January 2014)

(QLD, Bundaberg) UNIQUE SIGN BUSINESS & LIFESTYLE OPPORTUNITY
WITH OFFICES, WORKSHOP, RESIDENCE. 

OWNERS RETIRING, ESTABLISHED 38 YEARS WITH ORIGINAL OWNER

SEE ALL DETAILS AT www.bsale.com.au  ID: 14772 

(Posted 20th January 2014)

Large premises, All plant & equipment, Owner Retiring. 0890713565

topsigns@westnet.com.au 

(Posted 18th November 2013)

Well established - prime position - huge client base - little opposition

All equipment & files. Details 0409 581 135 

(Posted 3rd November 2013)

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