We believe in supplying sustainably sourced seafood in order to maintain abundant aquatic ecosystems. Therefore, we developed blu™, our new label that stands for all of Tropical's principles and our vision for sustainable growth. 

The blu™ label is evidence that our products measure up to the industry's strictest food safety requirements and adheres to our standards for sustainability, social responsibility, traceability and food safety. 

Our focus is to bring you fresh, healthy seafood, free of added preservatives while minimizing our footprint on aquatic ecosystems to ensure a lasting seafood supply.

Through innovative practices we can source species from both, reputable farms and wild fisheries, managed in a responsible and sustainable manner.

We partner with farm operations that focus on limiting habitat damage by preventing the spread of disease and escapes while minimizing the use of wild fish in the feed to help offset pressure on wild fisheries. The fishermen we work with treat the ocean's resources with respect and utilize sensible fishing effort to reduce their impact on the environment and promote conservation of marine resources.

Look for the blu™ label and give yourself peace of mind. The round blue label indicates that the seafood you are getting is sourced in the most responsible and reliable way! 

blu™ is Seafood With A Clear Future