September/October 2013
Stuff the Sleigh 5K
New Members
What the Recent Facebook News Feed Changes Mean for Your Business
GovCon Council
Travel Corner
Member Spotlight: 1st Stage
Business Spotlight: Purple Onion Catering
11/13 GovCon RoundTable

11/22 Stuff the Sleigh 5K/
1 Mile Walk

Tysons Chamber Business
Lead Sharing & Networking 
(TIPS I - Tuesdays)
(TIPS II - Wednesdays) 
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Lisa Huffman  

If you think child trafficking is something that happens in other countries, think again. USA TODAY has reported the National Center for Missing and Exploited Children claims that at least 100,000 children across the U.S. are trafficked each year and it is happening in our own backyard.  To help bring awareness to this growing issue the Tysons Regional Chamber will be partnering with many of our local businesses for the Stuff the Sleigh 5KRun/1 Mile Walk.  This event will bring out both runners and non-runners together to support ACT-Now-DC - an organization that is working to end child trafficking right here in Washington DC through prevention, protection, and rehabilitation.

The event, taking place on Sunday, November 24th, here in Tysons, is an opportunity for all of us to come out and show that we care about our community and especially our children during a season focused on giving back.

I would like to thank all the business who have come on board as sponsors and donors,  and all of you who have already signed up to participate.....but we still have room!  If you would like to learn more about the event and how you may help or would like to sign up as a runner or walker please visit the Chamber's website at or  or email

I hope to see all of you on November 24th!!!


Lisa Huffman, TRCC President   

Stuff the Sleigh 5K/1 Mile Walk - November 24 * 9:00 am - 11:00 am   
7925 Jones Branch Dr., Tysons VA 22102 

Register for the race to help stop child trafficking   


In partnership with:                                                     

Special Guest:

Gold Sponsors:
Silver Sponsors 
Bronze Sponsors: 
Sandy Spring Bank logo PS Business Parks 
Supporters:  BizGravity; Blackfinn Ameripub; DC Capital Striders; Grater Washington Sports Alliance (GWSA); Heaven and Earth Aikido; Hilton Hotel, McLean, VA; ING FInancial Planners; Potomac River Running; Safety & Health Foundation; Sports Authority

For sponsorship opportunities and more information, contact the Chamber at 703-281-1333 or 


BJs Restaurant & Brewhouse

8027 Leesburg Pike

Vienna, VA 22182


Shumaila Panhwar


Capital Outdoor

3286 M Street NW
Washington DC 20007


Christopher Tavlarides

John Polis   


George Mason Mortgage 

4100 Monument Corner Dr, Suite 100
Fairfax, VA 22030


Mark Ferguson

Tina Diamond


Long & Foster Commercial

8227 Old Courthouse Road, #200

Vienna, VA 22182


Alex Inglese


Merrill Lynch

8075 Leesburg Pike, Suite 600

Vienna, VA 22182


Jeffrey B. Krashin






8231 Crestwood Heights Dr.

McLean, VA 22102 


Vini Kovach

Barbara Schuette


Ovvio Osteria 

2727 Merrilee Drive 

Merrifield, VA 22031


Curtis Allred

Salena Zellers   


Strategic Marketing & Business Planning Associates (SMBPA) 

2941 Fairview Park Drive,Ste. 100  

Falls Church, VA 22042  


Steve Elena


The Falcon Lab 

1921 Gallows Road, #150  

Vienna, VA 22182  


Borzou Azabdaftari   


Windows Plus, LLC

14270-F Sullyfield Circle

Chantilly, VA 20151


Kim Wayland 



SAVINGS!!  When you receive your dues renewal notice, you may renew for 1, 3 or 5 years at a cost savings to your business.  Call the Chamber office for more details. 

AROUND TOWN:  Ways you can support your fellow Chamber members

Karin's Florist,

527 Maple Avenue East, Vienna, 703-281-4141 
From now until October 31st, a portion of the proceeds from the Peachy Keen Bouquet will go to benefit the Northern Virginia Therapeutic Riding Program, which is dedicated to providing equine-assisted activities to children and adults with disabilities, youth-at-risk, and recovering military service personnel.
Reston Limousine
Tours - Public tours every Saturday and Sunday starting at $39 per person. For reservations call 703-438-0500 or

Seasons 52 - What to make for Thanksgiving this year?  RESERVATIONS  Gather around their Thanksgiving table this year!

COMMUNICATIONS CORNER: What the Recent Facebook News Feed Changes Mean for Your Business
By Peg McDermott


If there's one thing we can always count on, it's that Facebook will keep changing things, and the most recent set of changes involves how the news feed algorithm decides what stories to show at the top of a user's feed page.   
The average Facebook user reads 57% of the stories in their news feeds, but older content gets lost in the shuffle as users failed to scroll down far enough to see the other stories. 
Now, with the new algorithm, Facebook mixes some older content back in with the newer stories, based on things like number of likes and shares, number of comments a story receives, level of previous interaction with the friend or page in question, and number of people who are hiding a particular piece of content.

So what does all this mean for marketers?  The most important change is that timing is not as crucial as it once was.  Figuring out the perfect timing for Facebook posts often involved complex metrics that measured engagement against time of day and demographic, but now, with older content having the potential to "come back to life," the focus simply shifts back to the creation of content that people find interesting and relevant.

In other words, even if timing was starting to share the throne with content, content is definitely back to being the one and only king.  As a marketer, you don't have to worry so much anymore about posting updates at the "perfect" time, and instead you can concentrate your efforts on posting content that will get liked, shared and commented on so much, that it keeps appearing in the news feeds of those who may not have seen the update the first time.

This also means that posting spammy updates will become less tempting for businesses, as the algorithm now penalizes updates that too many people have hidden.  The emphasis really is on relevant, interesting content, and the only thing to play around with is the nature of that content, and perhaps the format of it.  For example, you might experiment with photos versus plain text updates, or videos, or whatever else you like to post, to see which kinds of updates perform better.

Have you noticed any changes in audience engagement since the new news feed algorithm went into effect?  Has it indeed made your audience more responsive and reactive?


Peg McDermott is an award-winning marketing communications expert, Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +,LinkedIn,Twitter and the COGO Blog.

GOVCON Council
by Tony Barnett, Leros Technologies


Tysons first  Government Opportunities Outlook Event


On the morning of September 25th, The Tysons Regional Chamber of Commerce took its first major step in servicing the businesses in the Government Contracting industry. Almost one hundred area business leaders and executives as well as members of the Tysons Chamber attended the Government Opportunities Outlook 2014 event, held at the USA Today/Gannett Conference Center in Tysons Virginia.  The event featured directors from several government agencies and industry leaders offering their knowledge and opinions on the outlook for business in 2014. 


The event opened with a keynote address presented by Robert Burton, former Deputy Administrator of the Office of Federal Procurement Policy (OFPP).  He outlined the recent changes in government procurement, how it works with contractors and where he sees the areas for growth in the coming year.  Then, the two-part panel discussions addressed both regulatory and opportunity issues for the government and private sectors.   


The panels featured moderator Alan Chvotkin, Esq. from the Professional Services Council.  The first panel that covered the regulatory outlook included speakers: Jeffrey Schragg, Tax Partner at BDO, Christine Wade, CEO of CaaSus and Dean Xenos, CEO of Leros Technologies.  This group covered issues on security, compliance, taxation and the impact of the Affordable Care Act.  The second panel included speakers: Desmond Brown, U.S. OPM, Sharon Whittaker, Director of Procurement at Northrup Grumman, Dan Sturdivant, Assistant Director at U.S. DHS, Sandra Broadnax, Director at the National Geospatial-Intelligence Agency and James Cheng, Secretary of Commerce and Trade for Virginia.  The second panel offered a broad view of the opportunities for small to medium sized businesses working for both the State and Federal realms.     


The positive post event feedback highlighted the diversity of the subjects covered and the breadth of knowledge each speaker possessed.

by Peter Himmelberger, Owner of Travel Cruise and Tour

TIP: When traveling internationally, travelers checks are pretty much a thing of the past.  Today, people use their ATMs and credit cards.  Some credit card companies charge fees for converting the foreign currency into US dollars as well as fees for transactions. Before you travel, be sure you know which of your credit/debit/ATM cards may not have fees or very small fees.


TIP: Destination Weddings are becoming ever more popular and affordable, but make sure you know the requirements for the country you are considering relative to getting a license as well as having your marriage recognized in the USA.  A few advance inquiries and inexpensive preparations will ensure you and your guests will have a memorable event and a worry-free return. 

Member Spotlight:  1st Stage
by Eileen Mandell, Managing Director, 1st Stage

1st Stage Enters 6th Season: How the Arts Complement Business Growth in Tysons


 As 1st Stage, Tysons' own award-winning non-profit, professional theater enters its 6th
Season, we hope you'll discover this comfortable, intimate space. 


Last season, nearly 10,000 audience members attended a 1st Stage production, a remarkable feat for such a small venue. The Wall Street Journal described it as "well on its way to establishing itself as a significant player on the Washington-area theater scene." This is a good thing for Tysons. We want to build a cultural life in our new city that mirrors and enhances the quality of its economic and technological identity. To do so, we need your help to get the word out - that the arts will help Tysons grow into a livable, productive city.


One doesn't have to look far to see how a theater can change the fabric of a community.   Theaters such as Signature, Studio and Arena have had a phenomenal impact on their neighborhoods. They've done this by bringing other businesses, residents, tax dollars, and innovation to their areas. We want to mirror that vibrant energy.   We want to promote a cultural life that engenders a "pride of place" and gives people reason to want to work and live in Tysons. 


1st Stage has joined the Tysons' Chamber as it works to strengthen our community. Our skyline is changing daily, the Metro opens soon, we are building a city together, and great theater is just down the street. Together we can bring growth and culture to Tysons.  


We've been called "remarkable," "ambitious," "unique," and even "extraordinary." Let's aim even higher together. Join us for an upcoming show ( ). Or call (703) 854-1856 to volunteer, give the gift of theater to your employees, or arrange a company event at 1st Stage. 


Come celebrate our future and that of the city we call our home.                                  


1st Stage


1524 Spring Hill Road

Tysons, VA 22102

Box Office (703) 854-1856


If you would like to have your company featured in next month's "Member Spotlight",  email us at
Business Spotlight: Purple Onion Catering




The change of seasons has arrived, and with that, the anticipation of the holiday season. We all know that the upcoming months can be a stressful and worrisome time, especially with a calendar full of family get-togethers and office parties.  Sometimes, a little help is all it takes to make life easier.  


We stopped by an open house at Purple Onion Catering Company last week to get a sneak peak of their new fall and winter menu.  From presentation to taste, Chef Adam Gooch's culinary team got everything right.  With their ever-changing menus and fresh new ideas, the Vienna-based caterer showcases robust flavors and innovative techniques, providing top quality for effortless entertaining.


The selection of rustic and delectable hors d'oeuvres are something to be admired, with standout items like the warm and freshly-baked Petite Sourdough Bread Bowl, scooped and filled with homemade French Onion Soup; Petite Doughnut Slider with Roasted Turkey Breast, Brie, Cranberry Mayonnaise and Spring Mix; and Petite Bacon and Eggs, sunny side quail egg on a bacon grit cake topped with crispy prosciutto.  Also offered are Mini Loaded Baked Potato stuffed with Green Onions, Smoked Gouda, Sour Cream and Bacon; Petite Ground Sirloin Slider with sage and creamy blue cheese aioli; Pumpkin Hummus served with cinnamon crostini, pita and flatbread; and Seared Scallop with a Green Apple Mignonette.


Two new inventive salad options are sure to expand palettes and awaken taste buds: Roasted Beet Stack with savory walnut and goat cheese tossed in a black pepper and honey vinaigrette; and Pumpkin Salad, a mixture of winter greens, dried cranberries and cinnamon walnut granola with a creamy pumpkin dressing.


For the main course, a variety of entrées with sweet and savory combinations wowed the room: Almond Crusted Chicken with a savory crème brulee sauce; Apple Pie Braised Short Ribs; Moroccan Grilled Chicken Breast with toasted pistachios and a cilantro wine sauce; Salt and Pepper Crusted Salmon Filet on spinach cream with a grapefruit glaze; and a Seared Sea Scallop and Truffled Potato Stack with a leek beurre blanc.  In addition, Chef Adam has developed two new sides that seamlessly complement each dinner: Caramelized Brussels Sprouts with onion and bacon and Sweet Potato Casserole topped with an orange pecan streusel.


To top off any seasonal celebration, Purple Onion Catering Co.  offers an array of classic desserts served in sampling form, like Apple Tart with Bourbon Cherry, Mini Pumpkin Tarts, Mini Pumpkin Pie with cinnamon whipped cream and Poached Pear Sweet Shots.


"Home and professional entertainers alike search for menu items that are versatile and classic with a bold twist," said Purple Onion Catering Company Owner Margot Jones.  "We think our understated yet beautiful dishes are sure to stand out at any event."

Purple Onion Catering Company's new fall and winter menu is available in sit-down, buffet and cocktail style.  For more information or to speak with an event designer, call 703.631.0050 or visit


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