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Women Enjoying Beer (WEB) is the world's only company that studies women and beer. Conducting qualitative research on women and their relationship with beer, educating both consumers and professionals based on that research. Asking lots of "Why?" questions of the female consumer leads to singular insight that is immediately useful and positively impactful when utilized by the beer industry.



Ginger of WEB  


Recently we meet with the dynamic, fun, and informative, Ginger Johnson.  Ginger is the CEO, founder and owner of Women Enjoying Beer.  

Read here

to hear her thoughts and insights on women in the beer industry, and what to expect when she teams up with Serendipity. 


 Did You Know?
Fun Facts About Winter Fruits and Vegetables

Colorful Carrots


Carrots are native to Afghanistan and were the first vegetable to be canned commercially. 

China produces 80% of the world's sweet potatoes.

In the winter, apple trees need to "rest" for about 900-1,000 hours below 45 degrees Fahrenheit in order to flower and fruit properly.

  • apple and pear

    The pear was sacred to two goddesses in Greek mythology - Hera and Aphrodite. It was also sacred to the corresponding Roman goddesses, Juno and Venus, as well as to Pomona, the Roman goddess of fruitfulness.



    "Squash" comes from the Narragansett Native American word askutasquash, which means "eaten raw or uncooked."

    Squashes are one of the oldest known crops--10,000 years by some estimates of sites in Mexico.


     A survey conducted by Heinz revealed that Brussels sprouts are the most-hated vegetable in America. A similar poll in Britain found the vilified vegetables at the top of the most-hated list there, too. And yet, Brits grow about six times more of the baby cabbages than we do in the U.S.


    Date palms are like giant solar collectors. They require at least 100 sunny days of 100 degrees for best fruit production. Over the 7 month growing season, which includes Summer, they store the intense energy of the desert in their fruit. 

    Dates w Goat Cheese  
     Event Planning 2015: 

    Think Spring! 
    Easter cakes      
    With 2015 here, it is time to begin planning for all warm-weather parties!  Spring books up fast, so call to soon to discuss your next event. 

    Mother's Day 
    Easter Brunch/Dinner
    Corporate Spring Picnic 
    Team Building Events 
    Memorial Day Weekend 
    Serendipity can help with venue selection, menu planning, entertainment, flowers -- down to the last festive detail. 

     Food and Drink Pairings

    Wine & Food chart  

    We all know what we like to drink and eat, but many times we find ourselves wondering, 
    "Which of my favorite foods pair well with my favorite drinks?"  
    We put together a quick guide to help you next time the all-to-common question arises: 

    Apres Ski
    Turkey Chilli
    Nothing is better than relaxing by a warm fire; drink in-hand, and warm tasty morsels to snack on after a day on the slopes. 
    With ski season well underway, we collected our favorite recipes and tips for the best Apres-Ski: 

    Thank You for Your  
    Kind Words

    "Just wanted to let you know that everything was great at our reception on Friday.  

    The Serendipity team did an outstanding job and went 
    above and beyond
    to make everything look perfect and to get everything packed up and cleaned up quickly so we could leave for the evening.  

    Thanks, and we will definitely use you again!"

     Colorado School of Mines ~ 
    Staff Reception Party
    November, 2014

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