From their fun and informative website: 

Upcycle Events was born through the process of creating Palletfest.  The mission is to spread the word and knowledge of upcycling through fun interactive experiences.  Their goal is to provide our communities with  a chance to explore the world of upcycling.  Upcycling promotes creativity and gives old objects new life.  Not only can we make items that are beautiful, fun and functional but we're also able to keep tons of waste out of our landfills in the process. From the simple to the sensational, the practical to the impossible, from waste to grace, and from trash to treasure,  Opportunities are truly endless through upcycling.  A whole new world of art and décor are upon us and Upcycle Events wants to be a the forefront of this movement.  And that's how palletfest came about.   You can make practically anything out of pallets from a garden planter to a wine rack 

to a table to a house and 

in this case a Festival.