Sometimes out-of-the-way hospitals that require a plane ride and a three hour car trip are worth the extra effort. When Ester Bailey heard about the opportunity to present Opus at Humboldt General Hospital in tiny Winnemucca, Nevada, the task at first seemed daunting. However, the enthusiasm of the designer, Natalie Miller of CTA in Boise, Idaho, convinced her - this project would be worth the trip. And it was.

 

Nurture had won the first phase of the project - Nurture seating for the waiting areas at the hospital - and they had used custom millwork throughout. The install turned out so well, the designer called and invited Ester to come see it. She decided to make the trip, at the very least it would be worthwhile to share in Natalie's excitement and support for Nurture seating products. The designer and client were appreciative of Ester's effort in making the trip, so much so that they asked her to present "modular vs. millwork" to the CEO and Head of Nursing while she was there. They responded well to the presentation - after leaving, the designer called Ester and said, "Great job, you won the second phase of the project!" - Folio, Opus and Sync in the patient rooms, an almost $250K project. Even better, thanks to the extra effort put in to collaborate with the design firm, they've called with potential business for a client in Montana.

 

Beyond the takeaway of going above and beyond to cultivate key relationships, a big takeaway Ester had from this project is the importance of maintaining open lines of communication in all phases of an installation. Staying on the same page with all members of the team, from the people involved at the hospital, the architect and dealer, and the internal team in Grand Rapids is crucial to the success of the project.