January 15, 2013
in this issue...
· Nurture Solutions Workshop
· Regard in Contract Mag
· Nurture Showroom Update
· Introducing Steve Morrow
· EDAC Exam Discount
· Relay Sample Offer


 
Nurture Solutions Workshop
   

Now available for dealers to enroll on the Steelcase University site:

Course Number: SAL408

Date: February 5 - 7, 2013

 

Time:

Begins: 8:00am Tuesday Ends: 12:30pm Thursday 

 

Location

DeKalb Office, 1320 Ridgeland Parkway Alpharetta, GA 30004-8442
 

Cost: Free to dealers, except for T&E.

 

Who should attend:

* Dealer sales

* Strategic Account Managers with healthcare focus

*Area Healthcare Managers

* Nurture Independent Reps

 

Please contact
regarding this workshop.


 
Regard Featured in Contract Magazine 
   

Regard is featured in the December issue of Contract magazine as an Editors' Choice on p. 31 of the digital issue.

 

The editors emphasize one important aspect of Regard - how it allows patients and their guests to choose their level of privacy.



 
Nurture Showroom Closing
 
  
Reminder: the Grand Rapids Nurture showroom will be closing on Monday, February 4, 2013.  Please contact Laura Northouse with any concerns.
 
If you have a customer who is interested in seeing Regard, we can offer the Regard Experience here in Grand Rapids while the main showroom in under construction.

Remember there are regional showrooms you may visit while the GR showroom is closed including:  Markham, ONT; Alpharetta, GA (DeKalb); Houston, TX (McCoy); and Milpitas, CA (Synergy 4 Health). The showroom is open for business until Feb 1!


 
 
Health Facilities Prep For Reform in 2014 
   

The bulk of the Affordable Care Act goes into place in 2014, but you will begin to see a few changes this year. Read this article from CNN.com to find out what.



 
 
 
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New Face at Nurture: Steve Morrow 

 

Please welcome Steve Morrow as the Vice President of Sales for Nurture by Steelcase. Appointed to this role in November 2012, Steve is responsible for leading the Nurture Sales Team and enhancing Nurture's sales and channel focus, while remaining dedicated to developing research-driven, evidence-based solutions for the healthcare industry. 
 

Prior to joining Nurture, Steve was vice president of Strategic Projects for Steelcase North America (2011-12) where he focused on the deployment of the Steelcase sales model. Prior to that, from 2005-11, Steve was vice president of Sales for Steelcase North America, overseeing Steelcase sales in the U.S. Before that, Steve was vice president, Dealer and Customer Alliances (2000-05), responsible for the continued development of the Steelcase dealer network in North America and helping dealers transition their businesses for the future.
 

Steve began his career with Steelcase in 1984 as district manager in Pittsburgh, Penn. From 1986 to 1987, he was systems product manager in the Detroit, Mich., sales office. Steve then served as sales manager in the St. Louis area sales office (1987-1989); sales manager in the Detroit area sales office (1989-1990); regional manager for the Cleveland area (1990-1992); area sales manager for Cleveland (1992-1994); and area sales director in Los Angeles (1994-1995). In 1995, Steve was named vice president of Sales, Western Region. Based in Tustin, Calif., he led a team developed to maximize sales, market share and dealer and customer satisfaction for that region. In 1998, he became vice president, Worldwide Alliance Key Accounts and Market Sales, where he led focused national sales teams that specialized in the following areas: large global accounts headquartered in the U.S., target customer segments (government, education, health care), advanced sales of new products (e.g., Pathways) and workplace strategies consulting.
 

Born in Columbus, Ohio, Steve received a bachelor of science in business in 1980 from Miami University in Oxford, Ohio. He resides in Grand Rapids with his family.

 

"This is an exciting time to join the Nurture team, with so much potential in this growing and rapidly-changing market segment," Steve said. "The future is bright, and we are still a young business, six years old inside a company celebrating its 100th anniversary. We have such a great history working with healthcare companies to help them run their business, and helping them deliver better healthcare experiences is a natural extension of our insight-led commitment at Steelcase."



 

   

Be a Part of a Growing Community, Become EDAC Certified!
  

There's still time to take advantage of the EDAC exam risk-free offer, good through January 31, 2013!

 
The healthcare and design industry is increasingly incorporating evidence-based design (EBD) to make informed decisions about the physical environment based upon credible research. In fact, many RFPs now list demonstrating knowledge and practice of evidence-based design as a requirement.   

 

You may be wondering how you can become a part of this growing EBD community. The best way is by obtaining the Evidence-Based Design Accreditation and Certification (EDAC) credential. The EDAC community is now over 1,300 professionals that include architects, designers, healthcare executives, facility managers, project managers, clinicians, and vendors. An internationally renowned credential, placing those four letters after your name provides public recognition of your expertise and assures healthcare decision makers that they are getting the value-added EBD knowledge to provide credibility when justifying design decisions. EDAC certification also facilitates communication among the project team while helping to achieve improvements in quality, safety and environmental outcomes. 

 

Registering for the EDAC exam is simple, and now, if you register by January 31, 2013 (you can take the exam anytime in 2013) you can take it risk free*. If you don't pass, you can retake the exam once at no charge.

  
*This offer is for new EDAC exam registrants only. Certification must be completed within one year of registration (candidates are restricted to two retakes and a 60-day waiting period between exams).  Fee waived only for the first retake. 

 

 



 

   

Reminder:  Relay Dealer Sample Offer Expires January 30!
  

Don't miss out on the Relay door mount sample kit offer which expires on January 30! The door mount kit provides a portable option for the onsite demonstration of Relay. This allows end users to see how the arm operates (a key selling point) and to develop a positive perception around quality and function of Relay.   

 

Recently, Bob Thomson, Area Healthcare Manager for Nurture, had the opportunity to use one of the Relay demo kits in an end-user presentation, as well as for a dealer sales team training.  His feedback in regards to that experience:

"The initial reaction across the board has been "Wow".  Once the users get a chance to see and use the Relay arm, they are very impressed and the conversation gets rolling quickly. I have demonstrated it to architects, designers, IT personnel, nursing groups and hospital wellness/ergonomists - all with positive results.
It is relatively easy to set up (I suggest trying it out at home first) and the kit is all inclusive. It really helps open the door with the IT purchaser, which is typically not a touch point for us with our other products".

 

The Relay sample kit is available at 50/5/70. The style number for the kit is:  HTKIT and carries a list price of $3,450. This part number needs to be entered (free form) into Hedberg. 



 
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