November 13, 2012
in this issue...
· Finish Strong with Empath
· Pocket Wins Spark Award
· Nightingale Award
· Empath Wins in CA


 
Finish the Year Strong with Empath!
  

This has truly been a banner debut year for Empath, Nurture's award-winning recliner. Sales have been strong and we have seen some great projects, many of which have been detailed in the Dealer Dose.

 

If you're still searching for that elusive first win with Empath or have an opportunity that needs one last push to turn into a win, don't hesitate to reach out to your Nurture contact. Let's finish this year strong - with Empath! 
 
 

 

 

   

 

 

 



 
Pocket Wins Spark Award
 
  
  
Nurture's Pocket has won the 2012 Spark Award with the second highest number of votes from the jury. The Spark Award has four levels: Bronze, Silver, Gold and Spark, so Pocket is at the top.
 
The Spark Awards are the world's first multi-level design competition, and the mission of Spark is to promote better living through better design.
 
The criteria are the same for all Spark competitions: does the design "Spark," i.e., innovate, change the game and in some way help humanity or the environment we live in. Other winners this year included Samsung, Tesla and Philips, so Nurture is in good company.
 
  


 


 
 
 
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Regard Wins Nightingale Award at HCD
 

We're honored to announce that Nurture has earned a fifth prestigious Nightingale Award in six years, this time for its new furniture system, Regard™, at the annual Healthcare Design 2012 Conference.   

 

   

 

The competition is purposed with promoting and recognizing product design that contributes to the quality of healthcare, and focuses on functionality, quality, aesthetics, environmental sustainability and pricing. A distinguished panel of interior designers and architects that specialize in healthcare design judge the competition. The 2012 Nightingale Awards honor new evidence-based, innovative healthcare products introduced to the U.S. market since November 2011.

 

Nurture's observations and evidence-based research conclude that transitional moments are missed opportunities to improve patient satisfaction and enhance the relationship between provider and patient. Regard addresses these insights through a single solution - a functional line of modular seating, casegood elements, space division, power, tables, and even planters. As an integrated system, the goal is to provide thoughtful applications that promote useful transitional experiences.

 

Learn more about Regard on nurture.com, and head to Nurture's Facebook page for more photos of Nurture's booth at HCD.

 

  



 

 

Empath Wins in Oakland, CA!
  

Robin Goldhawk, Nurture Area Healthcare Manager in Northern California, recently won with Empath at Highland Hospital in Oakland, CA. Highland purchased 50 Empaths now and will order 50 more next year for their existing tower, and then Nurture will be a part of the bidding process for their brand-new Acute Tower Replacement Hospital.

 

Highland used a consultant, Marcene N. Taylor, CPE, LEED AP, to help them with their immediate need for recliners in their existing hospital patient rooms, which is where the Empath will go.  She will also assist them with the specifications and budgeting process for their new tower.

 

Robin toured Marcene through the Milpitas showroom several times to discuss the needs for the tower project.  Prior to Empath being introduced, Robin shared the insights and thousands of hours of research behind the product, and once the powerpoint and sales tools were developed she shared these as well. Once Robin was able to get a pre-run sample of Empath, she demonstrated it to the team of nurses at Highland. An interesting note: Robin did not leave the sample behind, in order to insure whoever was trying out Empath received a proper introduction to its research information and operating instructions.
 
The consultant really saw the value in Nurture's research and thoughtful design of Empath and helped to champion it internally. The nurses were enthusiastic as well; they liked the ease of adjustments of the chair and thought its intuitiveness was excellent. The central locking mechanism was also key for them, as they felt it saved steps and time for the care provider and also made the patient transfer process less awkward. They also really liked the way the casters made the chair much easier to move the recliner, even with a person in the chair.

 

From our research they valued that we had learned about the risks associated with bending and lifting a patient and that the recliner could help alleviate some of the strain for caregivers.  Also, they liked how the Empath can be non-handed with flip down arms on either side. 



 
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