Welcome to the DelMonico Hatter Black Friday Preview newsletter.

The Holiday Season peak is fast approaching. If you want to beat the rush and ensure size/color availability, now is definitely the time to buy! New 2014/2015 Stetson styles are available, and Borsalino hats are in stock. New DelMonico by Doria brand caps and Wigens caps are just waiting for you. Plus, there are new items and old favorites from Bailey, Biltmore, Akubra and more.

To kick things off, we're offering a 15% Off coupon - just use Coupon Code: FOOTBALL at checkout! This code is just for our email customers. Act quick - it expires Tuesday, December 2nd.*

Scroll down for a few deeply discounted items, too! The coupon above can be used on almost any item in the store except the deeply-discounted hats shown below, and the Borsalino Classic Fedora Hat - see bottom of email for details.

Curious about the image at the top of the email? It's a vintage Stetson magazine advertisement from the 1940's, showing a scene at a college football game. The original ad has a little script beneath it, which shows what the three "characters" are saying. Just for fun, here's some of what the ad says:

Stetson Whippet Fur Felt Hat
List Price: $175.00
Sale Price: $165.00

w/Coupon: $140.25

Savings: $34.75

"WHAT?...TOSS THIS ONE IN?"

SUE: I thought from the way you two were yelling, that you'd be down there tossing those glamorous new hats over the goal posts by this time.
ANDY: We don't love the old school that much, Sue...
TOM: Sacrifice my new snap-brim and Andy's off-the-face classic - our Streamlined Stetsons? ...Not much!
SUE: Well, you do have a sensible idea now and then. Somehow those hats don't look like the throw-away type.
ANDY: Truer words were never spoken...Now let's be on our way.
SUE: High time you thought of the forgotten gal. Hold on to those precious Stetsons - we're off to celebrate!

"Step Out with a STETSON HAT!"

Well? Why not? Hustle on over to our Online Catalog, and find the hat that's waiting for you!

Wigens Cashmere
& Wool Plaid Cap

SALE! A beautiful pattern from Reid & Taylor of Scotland. 10% Cashmere, 90% high quality wool. It has a versatile, subdued grey plaid pattern and is soft to the touch. Matching earflaps are tucked inside and can be worn down in cold weather.

List Price: $155.00
Sale Price: $99.95
Savings: $55.05

Go There Now
More Wigens Caps

Borsalino Casual
Crusher Hat

SALE! Quite possibly the softest hat you will ever buy, and so light you hardly notice it. This hat is THE standard for casual elegance and versatility. Real leather hat band. Ribbon sweat band inside. Now in six colors. This sale won't last!

List Price: $275.00
Sale Price: $235.00
Savings: $40.00

Go There Now
More Borsalino Hats

Bellagio Fur Felt
Hat by Borsalino

SALE! Easily among the finest fur felt fedoras we sell. Each one is artfully hand crafted in Italy to perfection. Has a 2 1/2" brim, with a well proportioned crown which is lower than the Como. Leather sweatband. Fully lined. In 5 colors.

List Price: $335.00

Sale Price: $275.00
Savings: $60.00

Go There Now
More Borsalino Fedoras

Remember, our special 15% off FOOTBALL coupon will only last until Dec 2nd, so order soon. Now that we're at the kickoff of the Holiday shopping season, why not score some points with a great hat as a gift? Online shopping certainly beats getting tackled at the mall...

Happy Hatwearing,

Ernest DelMonico

3rd Generation Owner

DelMonico Hatter

203-787-4086

1-866-470-4287 (Toll Free)

� 2014 DelMonico Hatter.

*'Til December 2nd, get* 15% OFF YOUR NEXT ORDER	From now to December 2nd, get 15% OFF your next purchase from DelMonico Hatter. (Some products excluded - see below.) The more you buy, the more you save, just use Coupon Code: FOOTBALL at checkout! Shop Now �
*One use per customer, cannot be combined with other offers. Not valid on previous purchases. Cannot be used with Wigens Vilgot Wool/Cashmere Plaid Cap, Borsalino Classic Fedora, Borsalino Marco or Borsalino Bellagio, but all other items are eligible. Expires 2 December 2014. Coupon has no cash value.