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Richard Monta�ez, the God-father of Hispanic Marketing, will Keynote Corporate and Community Leadership Awards Dinner at USHLI National Conference
Richard Monta�ez, an executive responsible for Multicultural Sales & Community Activation, will headline the Corporate and Community Awards Dinner at 7:30pm, Friday, February 15, at the 31st USHLI National Conference.  The Awards Dinner will be held at the Sheraton Chicago Hotel and Towers.

 

Richard Monta�ez started his PepsiCo career at Frito-Lay in 1976 as a janitor in its Rancho Cucamonga plant. He is recognized as the creator of the Flaming hot line of products including Flaming Hot Cheetos, which influenced future ethnic products and the first Frito-Lay Hispanic marketing team. In 1990 Richard helped write and launch the Continuous Improvement Initiative.  He was instrumental in creating the first operation cost improvement team.  In addition, Richard helped influence Hispanic products and marketing promotions for KFC and Taco Bell.

 

Richard Monta�ez is known for his visionary leadership and ability to develop new systems and products, and sits on numerous non-profit boards.  In making the announcement, USHLI President Dr. Juan Andrade said, "Richard brought the house down last year so we just had to bring him back again this year, and we are very grateful that he accepted our invitation.  Not only is Richard a successful and innovative executive, he is also a dynamic public speaker and very supportive of USHLI.  I know he will motivate and inspire our participants, especially our youth."

 

Receiving awards at the dinner are Dolores Huerta, Dr. Jaime Regalado, Juan Cartagena, and David Diaz.

 

For more information about USHLI's national conference call 312.427.8683. 
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