"Sixty queens there may be, and eighty concubines, and virgins beyond number; but my dove, my perfect one, is unique..." (Song of Solomon 6:8-9).
This Old Testament verse, interestingly written by one of my very distant relatives (Solomon), beautifully makes a point that modern day language can't quite convey.
Every business must have a unique niche if you want to separate yourself from others to compete in today's marketplace. This is especially true if you are competing in an industry that is very crowded with competition like ours.
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