I've been traveling lately and have a few more trips coming in the next month. Travel can be grueling, but it is how business gets done. The personal relationships that are nurtured in face-to-face meetings are just one of the things that make our industry great.
It makes sense to leave our comfortable offices and attend local, regional or national trade shows. We learn things to help our businesses by attending conferences and there is a value to traveling to meet with people in person. It may not seem so when you consider the logistics of travel and time away from the office, but once you are doing it, you don't regret making the effort. And that's why I am glad I do it.
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