Cresa San Jose
550 S. Winchester Blvd.
Suite 600
San Jose, CA 95128 tel 408.314.1394 fax 408.554.0704
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At Cresa, we exclusively represent tenants. Through our integrated delivery model, we align real estate requirements with your business plan, cutting costs and increasing productivity.
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In Search of "Cool, Creative Space":
How Does Your Workplace Shape Up?
A hot news item continues to be "the workplace of the future"...and how well it's working in corporate America today. There are many aspects to this story: the extent of the mobile workforce, workplace optimization strategies, the changing role of the cubicle, amenities, etc. Perhaps the most compelling part about this trend is the need for local companies to recruit and retain top talent by creating "cool, creative space," thus establishing a happy, healthy, and productive environment away from home.
How each company rolls out a workplace strategy depends on many factors: workforce demographics (ages and cultural orientation), industry (high-tech vs. traditional/blue chip), operations (sales/field work vs. HQ/back-office), growth plans, cost containment issues, and the need to align the workplace with the company's brand and culture.
Without question, the workplace is being transformed, and creative retrofitting will continue to be a top agenda item for companies in the Bay Area and beyond. These companies are generally trying to do more with less, reducing their footprint and corresponding occupancy costs. But not every business is a candidate for such a workplace transformation, and not everyone has found the right solution. Indeed, companies need to recognize that plans must be customized to meet their unique needs. They should also realize that workplace optimization plans will continue to evolve.
What kinds of programs work best? Well, programs range from the amazing innovation and perks offered by Facebook and Google to much smaller-scale examples. >>Read more about "The Basics at Work"
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About Cresa
Cresa is an international corporate real estate advisory firm that exclusively represents tenants and specializes in the delivery of fully integrated real estate services, including: Transaction Management, Project Management, Strategic Planning, Workforce and Location Planning, Subleases and Dispositions, Portfolio / Lease Administration, Capital Markets, Sustainability, Industrial / Supply Chain and Facilities Management. With more than 55 offices, Cresa is the largest tenant representation firm in North America. Through its partnership with Savills, one of the world's largest commercial real estate services firms, Cresa covers more than 255 locations in 40 countries. For more information visit www.cresa.com.
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