Managing Principal 
 
Cresa San Jose
550 S. Winchester Blvd. 
Suite 600   
San Jose, CA 95128
tel 408.314.1394
fax 408.554.0704 


At Cresa, we exclusively represent tenants.  Through our integrated delivery model, we align real estate requirements with your business plan, cutting costs and increasing productivity. 
 



 
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March 2013

Does Working at Home Work for You?
Well, that Depends... 

 

In recent email bulletins, we have focused on the present-day reality of the "office of the future."  Part of this ongoing discussion involves mobility trends and the inevitable role of the virtual office.  Globally, a new generation of workers, enabled by technology tools, is transforming the workplace: More employees are setting up shop at home or at other remote locations, away from the core team. In fact, studies show that the number of mobile workers grew 66% from 2005 to 2010, and that trend is continuing.*

 

Then along comes Yahoo! CEO Marissa Mayer, who shouts, "Whoa" and directs wayward teleworkers back to the office.  Her new policy has led to a hailstorm of headlines and blogs, some applauding Mayer, others blasting her.  While the ensuing dialog has been healthy, we need to put this debate in perspective:  The answer to "Does working at home work for your company?" is not a simple yea or nay.  Rather, it depends on many variables and involves many nuances that need to be addressed, including whether it is healthy for the corporate culture.

 

So, let's get beyond Mayer's soundbite and not take her remarks at face value. We believe she's addressing the specific dynamics that have allowed a once-exciting work environment at Yahoo! to lose its luster (as suggested by its exclamation point!) while the company loses in the innovation and talent wars against the likes of Google and Facebook.  Ultimately, the message in Mayer's memo is that Yahoo! needs "all hands on deck" and wants its employees to be accountable, interactive, and productive.  Actually, Mayer may be onto something, because studies show that the strongest companies have the strongest cultures...i.e., the right cultural change can improve results.

 

The fact is that some workers at Yahoo! have never been inside the company and have abused their off-site privileges.  In response to Mayer's call to return, some may bolt to "cooler" tech companies.  Well, those are probably not the kind of employees Yahoo! needs anyway.  But the real point is that maybe Yahoo! and thousands of other companies should invest in ways to make the workplace more of a home away from home. The optimal environment should support the corporate culture and facilitate personal and team interactions that are vital to the health of the organization. 

 >>Read more about this "question of balance."


 About Cresa
Cresa is an international corporate real estate advisory firm that exclusively represents tenants and specializes in the delivery of fully integrated real estate services, including: Transaction Management, Project Management, Strategic Planning, Workforce and Location Planning, Subleases and Dispositions, Portfolio / Lease Administration, Capital Markets, Sustainability, Industrial / Supply Chain and Facilities Management. With more than 55 offices, Cresa is the largest tenant representation firm in North America. Through its partnership with Savills, one of the world's largest commercial real estate services firms, Cresa covers more than 255 locations in 40 countries. For more information visit www.cresa.com.