Understanding the referral process will help you to understand how to develop meaningful and sustaining relationships. The better the relationship the better the opportunity to sustain your business and increase its value.
The best way to get people to help you grow your business is to educate them about you, your product or service and how they can get involved with your future success. Whether the people are referral sources your possible clients they respond better to education than selling to them We will cover the concept of sales without selling. It will include understanding the sales process and what makes people buy. We then will help you how to understand how to engage educate and motivate potential referral sources.
Like you, Duane Plapp, author and nationally recognized speaker, feels that people today do not want to be sold they want to the opportunity to buy. He feels that creating a buying environment allows you to "Sell Without Selling".
With over forty five years as an entrepreneur and using referral based marketing to create his business success. For over 20 years a large regional financial and insurance consulting business as well the principal for over 18 years of one of the largest bass boat dealerships in the continental US.
The past eight years he has taught others his strategies. He has been recognized nationally and received several awards for his coaching and speaking. His sales and Marketing ideas are now adopted by many businesses. He has created a sales training program called "Sales without Selling" which emphasizes the importance and need to develop business through referral relationships. This concept will change the mindset of selling to creating the buying environment.
His first book "Creating Constant and Continuous Referrals" is a marketing handbook to creating sales through referral relationships. And his latest book "Mastering your connections" is a guidebook for networking.
His personal mission is helping others find the simple way to achieve personal and business success. Duane's social and civic contributions include Advocate of the year Cincinnati Home Builders, Sharonville Chamber Mentor of the year, Kentucky Jaycees, Jaycees Hall of Fame, Lions Club, Boys and Girls Club of America, Dan Beard Council of Boy Scouts, Scoutmaster, JCI Senator, Kentucky Colonel and Outstanding Men of America.