EmpowerU Studio 225 Northland Blvd. Cincinnati, OH 45246 Driving Directions
Join us for a behind the scenes look at the amazing success of FC Cincinnati - our new professional sports team!
The President and General Manager of our new soccer franchise, Jeff Berding, will lead us through why he believed FC Cincinnati would be successful and what it took to make it a reality.
Young People - Please make it your GOAL to bring your parents to this exceptional, entertaining and informative class!
Speaker Biography
Jeff Berding is the President and General Manager of the new local soccer franchise, FC Cincinnati. He is a member of the ownership group led by Carl Lindner III and his family, and joined by Scott Farmer, George Joseph, Jack Wyant and Steve Hightower. FC Cincinnati is one of 29 teams in the United Soccer League, the largest soccer league in the United States and Canada. The USL is one level below Major League Soccer, and the team's long-term goal is to prove that Cincinnati is a big league soccer town and earn the right to be awarded an MLS Franchise. The team plays its home games at Nippert Stadium on the campus of the University of Cincinnati. In one of his first moves, Jeff hired US soccer legend John Harkes as the first Head Coach.
Prior to his August 2015 founding of FC Cincinnati, Jeff served for 19 years as an executive with the Cincinnati Bengals. Jeff led the Sales and Public Affairs efforts of the NFL team. He joined the Bengals in 1996 after managing the successful campaign to win voter approval of public funding for the Reds and Bengals stadiums. In soccer, Jeff served for three years as President of Kings Hammer Soccer Club, the second largest select club in Greater Cincinnati.