VOL 4  |  ISSUE 19
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October 9, 2014                                                                                                                                  Contact the editor


Thank you to our generous BMA sponsors:  

FEATURE ARTICLES

Robert Rose
Robert Rose

Business marketers widely have embraced content marketing tactics. We're churning out blog posts and white papers and webinars. Now we must move on to the next step, says Robert Rose, chief strategist with the Content Marketing Institute. We must "build content on a process level." Read more.

Steve Liguori
Steve Liguori

Business Marketing Association leaders Stephen Liguori and Carla Johnson will carry the BMA message to Colombia this month, addressing the first B2B-only conference to be held in Latin America. The B2B Marketing & Strategy Conference, slated to begin on Oct. 21, comes as new trade agreements open the region to competition and drive the need for effective marketing practices, says Juan F. Vega, chief event organizer. Read more.

THOUGHT LEADERSHIP

Rob Murphy
Rob Murphy

By Rob Murphy, MC2 

When marketing and sales teams are aligned to the same goals, the number of quality leads increases and ultimately revenue goes up. Sounds easy enough, but how can these two functions become a high performing, dynamic duo? Read more.

UPCOMING EVENTS


BMA Chicago Chapter Event: Digital Marketing Strategy Certification Course through Loyola University

10/13/14 | Chicago, IL

 

BMA Atlanta Chapter Event: Integrated Marketing with a Panel of Pros

10/14/14 | Atlanta, GA

 

BMA Chicago Chapter Event: Breakfast Seminar

10/15/14 | Chicago, IL

 

BMA Southern California Chapter Event: Fall Mixer in Long Beach and 6th Annual Toy Drive Kickoff Event

10/15/14 | Long Beach, CA

 

BMA Colorado Chapter Event: SES Denver

10/16/14 | Denver, CO

 

SEE ALL UPCOMING EVENTS> 

 

BEST PRACTICES Q&A

Kim Metcalf-Kupres
Kim Metcalf-Kupres

Metcalf-Kupres: Building a unified story for Johnson Controls

 

Johnson Controls faced a challenge: The multi-industrial B2B company needed to get 170,000 employees who were spread across five distinct business units in 150 countries to tell the same story. Kim Metcalf-Kupres, vice president and CMO for the company, led the charge. She shared her experience with BMA Buzz as she prepared to deliver an Oct. 8 keynote presentation at Connect2: Milwaukee. Read more.

BY THE NUMBERS


Tech marketers will have more money to spend in 2014, according to a new study from the International Data Corp.'s CMO Advisory Service. More than 100 companies participated in the survey, which determined that both revenue and spending would increase by about 3.5 percent. The news comes despite a high level of CMO churn and rapid evolution of the CMO role. Read more.

HOT OFF THE PRESS
 

The Four Pillars of B-to-B Content Marketing >

BlackBerry Taps B-to-B Agency Gyro to Remake Its Brand >

Study: 86% of B-to-B Marketers Now Use Content Marketing >

Salesforce and Omnicom Ink Marketing Cloud, CRM Deal >

 

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Jeff Hayzlett

Speak up: Join the most powerful bureau in business marketing

 

The BMA Speakers' Bureau raises the visibility of marketing leaders who are interested in sharing their expertise with their peers. Register with the Bureau and join the ranks of thought leaders such as Jeffrey Hayzlett, Bloomberg Television contributing editor, and Phil Clement, global CMO at Aon Corp. Visit marketing.org for more information or to create a profile. Free for members; $250 for nonmembers.

 

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Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.