VOL 4  |  ISSUE 17
ARCHIVE  |  


September 11, 2014                                                                                                                             Contact the editor


Thank you to our generous BMA sponsors:  

FEATURE ARTICLES

Sullivan, Higdon & Sink has built a reputation as a B2B organization that approaches business audiences as people rather than as executives. The agency, which has offices in Kansas City, Wichita and Washington, added 13 new clients in 2013 and grew revenues by more than 26%. That performance drew the attention of B2 judges. In May, the BMA named the company its 2014 Mid-Sized Agency of the Year. Read more.

Connect2 organizers expect a capacity crowd to turn out next week for Future Perfect, the New York City stop of the BMA14 Regional Conference Series. The Sept. 17 event will focus on near-term trends and technologies, as well as the generational shifts that are changing the face of B2B. Read more.

THOUGHT LEADERSHIP

Kristina Jaramillo
Kristina Jaramillo

By Kristina Jaramillo
The same details that impress buyers during a sales meeting can reap benefits on LinkedIn, writes Kristina Jaramillo, a social media expert who helps sales and marketing professionals generate leads using LinkedIn. Jaramillo shares examples of LinkedIn profiles that have yielded results.
Read more.

UPCOMING EVENTS


BMA Connect2: Denver

9/12/14 | Denver, CO

 

BMA Connect2: New York

9/17/14 | New York, NY

 

BMA Southern California Chapter Event: Mixer at Eddie V's

9/17/14 | La Jolla, CA

 

BMA Houston Chapter September Luncheon: Breaking Through the Status Quo

9/18/14 | Houston, TX

 

BMA Chicago Chapter: Marketing Innovators Luncheon

9/18/14 | Chicago, IL

 

SEE ALL UPCOMING EVENTS> 

 

BEST PRACTICES Q&A

Jay Gaines
Jay Gaines

Cultural shift: Building a buyer-centric strategy

 

The arrival of the empowered customer changes the way that marketers must approach both their colleagues and their prospects. Jay Gaines, VP-group director of SiriusDecisions, has his eye on the cultural shift that is helping companies fuel growth. He will share his insights at the BMA14 Global Conference Series Connect2: Denver event on Sept. 12. Read more.

BY THE NUMBERS


Organic search drives more than 51% of web traffic for both B2B and B2C companies, according to a recent study by BrightEdge. The content marketing platform provider analyzed web traffic across business and consumer industries, recommending that marketers invest resources in a blend of paid and organic search. The report also highlights the opportunities of rich media. Read more.

HOT OFF THE PRESS
 

B-to-B Marketers: How to Get Better Clicks with Search Ads >

The Hartford Livens Up the Work Day With 'Play On' Campaign >

Hey B-to-B Marketers: Lighten Up with the Business-Speak >

UPS Store to Kick Off 'Confessions' Campaign Targeting Small Businesses >

 

ADVERTISEMENT:

 

Jeff Hayzlett

Speak up: Join the most powerful bureau in business marketing

 

The BMA Speakers' Bureau raises the visibility of marketing leaders who are interested in sharing their expertise with their peers. Register with the Bureau and join the ranks of thought leaders such as Jeffrey Hayzlett, Bloomberg Television contributing editor, and Phil Clement, global CMO at Aon Corp. Visit marketing.org for more information or to create a profile. Free for members; $250 for nonmembers.

 

Sponsors:   

 

Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.