VOL 4  |  ISSUE 15
ARCHIVE  |  
August 14, 2014                                                                                                                                 Contact the editor

Thank you to our generous BMA sponsors:  
FEATURE ARTICLES

By Darlene Williams, co-chair, BMA:FWD
Participants in the BMA New York young professional's FWD Innovation Series traveled to the New York Code + Design Academy on Aug. 6. They met Jeremy Snepar, CEO and co-founder of the school. Read more.

BMA Phoenix will host a Big Data edition of the BMA Connect2 regional conference series next week. More than 300 attendees are expected to attend the half-day event, which will highlight the technology and tactics that marketers can use to build customer insights. Read more.

THOUGHT LEADERSHIP


Drew Nicholson

By Drew Nicholson, CEO, OgilvyOne dnx

Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing-and how we all need to adapt fast. Read more.
UPCOMING EVENTS


BMA Colorado Chapter YP Networking At A Rockies Game

8/14/14 | Denver, CO

 

BMA Colorado Chapter Members Only Event: 4GEN

8/19/14 | Denver, CO

 

BMA Connect2: Phoenix

8/21/14 | Scottsdale, AZ

 

BMA Houston Chapter August Luncheon

8/21/14 | Houston, TX

 

Northern California Chapter Event: Gamification

8/27/14 | Palo Alto, CA

 

SEE ALL UPCOMING EVENTS> 

 
BEST PRACTICES Q&A


Laura Ramos

Ramos: Steps to improve content marketing strategy

 

Content marketing programs are not as mature as many marketers think, according to a Forrester Research report produced with input from BMA members. Analyst Laura Ramos spoke to BMA Buzz about elevated perceptions, untapped opportunities and the tools that can help marketers advance their own programs. Read more.

BY THE NUMBERS

Forrester Research partnered with the BMA and Online Marketing Institute to find out just how advanced content marketing strategy has become. The result: Content marketers have a long way to go. The research serves as both an industry benchmark and a look at the path forward. Read more.
HOT OFF THE PRESS
 

Redhat Teams up with CIO Magazine and HBR to Reach IT Leaders >

YouTube Buys Mobile Video App Directr Because Every Ad Penny Counts >

LinkedIn's New Enterprise Sales Tool Could Be Big for B2B Marketers >

New Siemens Ad Uses Sound of Wind to Showcase Energy Solutions >

 

ADVERTISEMENT:

 

Jeff Hayzlett

Speak up: Join the most powerful bureau in business marketing

 

The BMA Speakers' Bureau raises the visibility of marketing leaders who are interested in sharing their expertise with their peers. Register with the Bureau and join the ranks of thought leaders such as Jeffrey Hayzlett, Bloomberg Television contributing editor, and Phil Clement, global CMO at Aon Corp. Visit marketing.org for more information or to create a profile. Free for members; $250 for nonmembers.

 

Sponsors: 

 

Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.