VOL 4  |  ISSUE 14
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July 24, 2014                                                                                                                                    Contact the editor

Thank you to our generous BMA sponsors:  

FEATURE ARTICLES

Tim Reisterer
Tim Reisterer

BMA14 speakers are reaching an audience much larger than the more than 1,000 attendees who traveled to Chicago for the three-day event in May. Organizers tapped video production and event content management company ISEBOX to capture sessions and make the content available online via an event microsite. The site had garnered more than 16,750 unique page views by July 22. Read more.

Michael Brenner
Michael Brenner

BMA national board member Michael Brenner made headlines when he jumped from SAP to content marketing startup NewsCred. He joined the company as head of strategy in June. The role, he says, gives him an opportunity to extend content advocacy that he began inside SAP to a broader audience of marketers. He spoke to BMA Buzz about the change that content marketing has brought to the marketing profession, as well as to his own career. Read more.

THOUGHT LEADERSHIP

Anthony Kennada
Anthony Kennada

By Anthony Kennada, Gainsight 

Every marketing team worth its salt is building a content marketing strategy. The results are proven, built around the philosophy that selling value to potential customers before they're ready to buy will lead to a sales discussion when they're ready. We are programmed to favor products or services delivered by companies perceived to be market leaders. But what happens when everyone starts writing content? Read more.

UPCOMING EVENTS


BMA St. Louis Chapter Event: Summer Chill Happy Hour

7/31/14 | St. Louis, MO

 

BMA Minnesota Chapter Event: Success Stories: Overcoming B2B Challenges

8/5/14 | Minneapolis, MN

 

BMA Southern California Chapter Event: B2B Content Marketing Forum & Harbor Cruise Reception

8/6/14 | Newport Beach, CA

 

BMA New York City Chapter Golf Classic

8/11/14 | New York, NY

 

BMA Colorado Chapter Event: August BMA Meet-Up

8/13/14 | Denver, CO

 

SEE ALL UPCOMING EVENTS> 

 

BEST PRACTICES Q&A

Marc Keating
Marc Keating

Behind the B2s: Stein IAS leverages marketing technology

 

Marc Keating leads the integration of art and science at Stein IAS, a global B2B agency that earned the B2 Marketing Provider of the Year Award for its innovative use of marketing technology. Keating serves as director of digital, EMEA, and also sits on Oracle's Marketing Cloud Advisory Council. He spoke with BMA Buzz about the strategy that Stein IAS expects to help revenue grow by 60% this year. Read more.

BY THE NUMBERS

Contently took a hard look at reader perceptions of sponsored content--the kind that its freelance writers often create--and it found a problem. Readers don't understand the concept of sponsored content, and often they don't trust the label. They are less likely to engage with sponsored posts than with publisher-generated content. Read more.

HOT OFF THE PRESS
 

Xerox Names IBM Marketing Exec as CMO >

Q&A: BlackBerry's New Marketing Chief Wilson Discusses Challenges >

Microsoft Eliminating 18,000 Jobs, Largest Cuts in Its History >

GE Makes 'Super Materials' Relatable With Moon Boot Makeover >

Marketers Still Struggling To Get Results From Content Marketing >

 

ADVERTISEMENT:

 

Jeff Hayzlett

Speak up: Join the most powerful bureau in business marketing

 

The BMA Speakers' Bureau raises the visibility of marketing leaders who are interested in sharing their expertise with their peers. Register with the Bureau and join the ranks of thought leaders such as Jeffrey Hayzlett, Bloomberg Television contributing editor, and Phil Clement, global CMO at Aon Corp. Visit marketing.org for more information or to create a profile. Free for members; $250 for nonmembers.

 


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Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.