VOL 4  |  ISSUE 10
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June 12, 2014                                                                                                                                    Contact the editor

Thank you to our generous BMA sponsors:  
FEATURE ARTICLES

Gary Slack
Gary Slack

Gary Slack is on a roll. Last year he celebrated his 25th year at the helm of his namesake integrated marketing communications firm. Slack and Co. achieved almost 23% revenue growth and posted returns that netted a bevy of industry awards, most notably last month's B2 recognition as small agency of the year. Read more.

Accenture, Gyro, ServerLIFT Corp., Slack and Co., Stein IAS and Sullivan Higdon & Sink earned top honors in the annual B2 Awards competition. Paul Higgins, marketing director of TalkTalk Business, won recognition as Marketer of the Year. Read more.

THOUGHT LEADERSHIP

Scott Gillum

"In nearly every industry, business partners play an important role in a company's distribution and go-to-market strategy," Scott Gillum writes, "but the relationship between vendors and partners has not always been a smooth one." The channel marketing practice leader at agency Gyro explores ways that marketers can strengthen those relationships in BMA Colorado's Advice from the Top. Read more.
UPCOMING EVENTS


BMA Colorado Chapter Event: Digital Summit Denver

6/17/14 | Denver, CO

 

BMA Phoenix Chapter Event: "Culture as a Marketing Weapon"

6/17/14 | Phoenix, AZ

 

BMA Chicago Chapter Event: Continuing the BMA14 Conversation

6/18/14 | Chicago, IL

 

BMA Colorado Chapter YP Event: Cocktails and Conversation with the C-Suite

6/19/14 | Denver, CO

 

BMA Minnesota Chapter Event: The Mix: Where B2B Marketers Meet

6/23/14 | Minneapolis, MN

 

SEE ALL UPCOMING EVENTS> 

 
BEST PRACTICES Q&A

Barry Seidenstat
Barry Seidenstat

Seidenstat: Driving conversation at BMA14

 

Barry Seidenstat has managed the platforms for digital conversation at the annual BMA conference since 2009. The founder of ROI Communications spoke with BMA Buzz about the technology that made an appearance at BMA14, the engagement that it fostered and the elements that marketers need to keep in mind when evaluating tools for their own events. Read more.

BY THE NUMBERS

Top marketers increasingly invest in technology that delivers digital customer interactions, according to a recent Gartner report. The consultancy surveyed 285 top marketers and explored the innovation that is helping them generate returns and earn the respect of their colleagues. Read more.
FROM THE BMA14 SHOW DAILY:

Marketers peer into the future, share advice >

Marketers discuss how they've transformed companies to get results >

Facebook CMO Briggs says marketers must be mobile-first >

Outgoing chairman Button Bell looks back on year of building >

 

ADVERTISEMENT:

 

Jeff Hayzlett

Speak up: Join the most powerful bureau in business marketing

 

The BMA Speakers' Bureau raises the visibility of marketing leaders who are interested in sharing their expertise with their peers. Register with the Bureau and join the ranks of thought leaders such as Jeffrey Hayzlett, Bloomberg Television contributing editor, and Phil Clement, global CMO at Aon Corp. Visit marketing.org for more information or to create a profile. Free for members; $250 for nonmembers.

 


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Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.