VOL 4  |  ISSUE 9
May 30, 2014                                                                                                                                    Contact the editor

Thank you to our generous BMA sponsors:  


Kathy Button Bell
Kathy Button Bell

By Kate Maddox for the BMA14 Show Daily

BMA14, the Business Marketing Association's annual conference in Chicago, kicked off Wednesday before a crowd of nearly 1,000 attendees, making it "the single largest b-to-b professional event anywhere on the planet," said incoming BMA chairman Steve Liguori. Read more.

Steve Liguori

By Kate Maddox for the BMA Show Daily 

Steve Liguori, the incoming chairman of the Business Marketing Association, says that in the midst of tumultuous change going on in the industry, b-to-b marketers must "disrupt or be disrupted." Liguori, executive director-global innovation and new models at GE, took over the leadership of the BMA Wednesday from Kathy Button Bell, VP-CMO at Emerson. Read more.


Brent Wilson
Brent Wilson

By Brent Wilson, AHA!

The marketing world has made phenomenal changes in the last decade, but I see a lot of agencies that still look like they always have. Picture a pyramid: Near the top are a few people in disciplines that drive creative and client decisions, like strategy and deep brand knowledge. The bottom is heavy with production and management of tactical deliverables. It's a model built to accommodate the needs of the past. Read more.


BMA Milwaukee Chapter Event: Inbound Marketing Day

6/4/14 | Milwaukee, WI


BMA Philadelphia Chapter Event: "Ok, You are Social. Now What? - How to Convert Social Media Hits into Measureable ROI

6/4/14 | Philadelphia, PA


BMA Houston Chapter Annual Golf Tournament 2014

6/5/14 | Houston, TX


BMA Milwauke Chapter BIG SWING Golf Outing

6/9/14 | Sussex, WI


BMA Chicago Chapter Event: Free Virtual Event Sessions - B2B Digital Marketing and Content Marketing

6/12/14 | Chicago, IL





Peter Friedman
Peter Friedman

Social will dominate customers' brand experience


Many books have been written about social media, but Peter Friedman, CEO of social marketing company LiveWorld, saw a void. "So many publications are full of platitudes or have a very narrow focus on tactics," he says. "If you're in charge of marketing for a company, it doesn't tell you where to go." So he authored The CMO's Social Media Handbook. Read more.


U.S. social media revenue will jump to $15 billion in 2018, about triple the investment seen in the channel in 2013, according to projections from media consultancy BIA/Kelsey. Increased interest in mobile and native advertising will drive growth in 2014. Read more.

HOT OFF THE PRESS            

A Lesson for B-to-B From Consumer Marketing: Brand Does Matter >

Why Your Native Ads Really Belong on LinkedIn, Not Publishers' Sites >

B-to-B Brand SCA Uses Ocean Race to Update Perceptions >

Do Your Business Customers Love Your Brand? >




Jeff Hayzlett

Speak up: Join the most powerful bureau in business marketing


The BMA Speakers' Bureau raises the visibility of marketing leaders who are interested in sharing their expertise with their peers. Register with the Bureau and join the ranks of thought leaders such as Jeffrey Hayzlett, Bloomberg Television contributing editor, and Phil Clement, global CMO at Aon Corp. Visit marketing.org for more information or to create a profile. Free for members; $250 for nonmembers.




Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.