VOL 4  |  ISSUE 9

May 15, 2014                                                                                                                                    Contact the editor

Thank you to our generous BMA sponsors:    


When the Business Marketing Association rolls out unified branding and relaunches its website on May 20, the changes will not just be cosmetic. The transformation also will help the association better meet the promise of its new tagline, "BMA: Your connection to B2B." Read more.

Jeff Winsper
Jeff Winsper

Jeff Winsper founded Black Ink ROI to help marketers track and quantify results, steering clear of the kind of qualitative results that once defined our discipline. Data is changing the way we measure success, he says. It also challenges our process. He put together a panel of marketers who he describes as 'neck deep' in their efforts to prove--and improve--their value. And he's bringing them to BMA14. Read more.

The BMA announced winners and finalists for the international 2014 B2 Awards competition. Competitors vied for top slots in a field crowded with 1,000 entries from 23 U.S. states and nine countries. Agency, corporate marketer, service provider and marketer of the year will be announced at the Global BMA Conference. But, for the first time, you can view more than 200 finalists and award recipients before the event, courtesy of Brainshark. Read more.

Andrea Hubbert
Andrea Hubbert

By Andrea Hubbert, president-elect, BMA Milwaukee 

BMA Milwaukee has focused its keynote series on the changing role B2B marketing plays in driving business results. We capped off our keynote series last week with a program that honored our chapter's presidential legacy and awarded scholarships to two future B2B marketers. Kathy Button Bell, BMA national board chair, also was on hand, delivering a rallying cry to "destroy silos." Read more.


Michelle M. Smith
Michelle M. Smith

By Michelle M. Smith, BMA VP-Research 

Today's marketing executives face a daunting task. We continue to weather economic uncertainty at the same time that we are charged with doing more with even less, faster than ever before. Further, we face the challenge of engaging customers who are consuming marketing and advertising messages via an unprecedented number of options. Our messages risk being lost in the noise. Read more.


BMA Colorado Chapter: Junior Achievement In-a-Day

5/16/14 | Denver, CO


BMA New York City Chapter Event: "Building Trust in Business"

5/20/14 | New York, NY


BMA-NJ Digital Marketing Summit

5/20/14 | West Orange, NJ


BMA Carolinas Chapter Event: Successful B2B Social Media Strategies by Kevin Espinosa of Caterpillar

5/21/14 | Charlotte, NC


BMA NorCal Chapter Event: Marketing Automation Panel Discussion

5/28/14 | Palo Alto, CA





Scott Bucher
Scott Bucher

Traction Factory takes Best in Show in Milwaukee


The artwork created by Donny Gillies is more likely to be found on skate decks and album covers than in a B2B ad campaign. But advertising agency Traction Factory asked "Dirty Donny" to lend his heavy metal style to the launch of a new cordless wrench developed by toolmaker Snap-on. Scott Bucher, who heads the agency, spoke to us about the campaign, which earned Best in Show at the BMA Milwaukee Bell Awards in April. Read more.


Digital revenues rose 13.8% in 2013, according to a recent analysis by Ad Age DataCenter. The number of employees at more than 900 surveyed agencies peaked as revenues rose to a record $39.1 billion. Agency stock prices reached all-time highs, and advertisers projected increased spending. Read more.

HOT OFF THE PRESS            

Caterpillar Shows Off Brand Toughness in Latest Digital Video >

Panasonic Takes B-to-B Effort to the Kentucky Derby >

Oracle President Mark Hurd: Marketing Cloud Now a Big Business for Us >

B2B Brands: What You Do Is Not Who You Are >

FleishmanHillard Launches 'Native Newsroom' Via LinkedIn >




Jeff Hayzlett

Speak up: Join the most powerful bureau in business marketing


The BMA Speakers' Bureau raises the visibility of marketing leaders who are interested in sharing their expertise with their peers. Register with the Bureau and join the ranks of thought leaders such as Jeffrey Hayzlett, Bloomberg Television contributing editor, and Phil Clement, global CMO at Aon Corp. Visit marketing.org for more information or to create a profile. Free for members; $250 for nonmembers.




Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.