VOL 4  |  ISSUE 7

April 9, 2014                                                                                                                                    Contact the editor

Thank you to our generous BMA sponsors:  


Brent Adamson
Brent Adamson

The ideas that helped reshape customer conversations in The Challenger Sale can redefine the role of marketing as well, says author Brent Adamson. The managing director of the Corporate Executive Board will present the challenger approach to marketing at the global BMA conference in May. He shared a preview of his ideas with BuzzRead more.

Engineering design firm Burns & McDonnell earned the top honor at the 2014 Kansas City BMA Fountain Awards ceremony on Mar. 24. The company developed a multimedia campaign that helped almost double the amount of money its employees contributed to the United Way. Read more.


Lisa A. Miller
Lisa A. Miller

By Lisa A. Miller 

"Should more of your marketing budget be spent finding new customers or should it be spent keeping the ones you have?" asks Lisa A. Miller in BMA Colorado's Advice from the Top. The director-strategic communications at Northwestern Mutual shares four steps that will help marketers develop a customer-retention plan. Read more.


BMA Membership

BMA Houston Chapter April Social

4/12/14 | Houston, TX


BMA Chicago Chapter Breakfast Seminar: Taking Marketing Insights to Action

4/16/14 | Chicago, IL


BMA Carolinas Chapter Event: PAPERbecause: The Story Behind the Domtar Paper Advocacy Campaign

4/16/14 | Charlotte, NC


BMA Houston Chapter April Luncheon: Successful B2B Social Media Strategies

4/17/14 | Houston, TX


BMA Phoenix Chapter Event: Reduce Customer Churn and Drive Revenue with Customer Success Management

4/22/14 | Scottsdale, AZ





Rick Lyke
Rick Lyke

PAPERbecause: Domtar campaign lifts brand awareness


All of the emphasis on the paperless office has given a certain plant-based resource a bad rap, says Rick Lyke, senior partner at Eric Mower and Assoc. He spoke with Buzz about the agency's work with sustainable manufacturer Domtar Paper. Lyke will join Paige Goff, VP-sustainability and business communications at Domtar, for an April 16 BMA Carolinas presentation. Read more.


Most marketing departments devote about a quarter of the budget to content development and delivery, according to a recent study by the CMO Council, the Content ROI Center and NetLine. The report reveals the role that content plays in the B2B buying process. It also explores the ways that more than 350 buyers, influencers and decision makers consume and share content. Read more.

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100,000 Things That Could Go Wrong: Avoiding Missteps in a Global B2B Rebranding >

Marketing Automation Goes Mainstream >




Jeff Hayzlett

Speak up: Join the most powerful bureau in business marketing


The BMA Speakers' Bureau raises the visibility of marketing leaders who are interested in sharing their expertise with their peers. Register with the Bureau and join the ranks of thought leaders such as Jeffrey Hayzlett, Bloomberg Television contributing editor, and Phil Clement, global CMO at Aon Corp. Visit marketing.org for more information or to create a profile. Free for members; $250 for nonmembers.




Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.