VOL 4  |  ISSUE 5

March 13, 2014                                                                                                                                   Contact the editor

Thank you to our generous BMA sponsors:  


Eduardo Conrado
Eduardo Conrado

The Carolinas chapter of the BMA will host the final stop of the B2B Rising regional conference series on March 19. Content will address the needs of a diverse membership that includes large corporate marketers, agency representatives and small business owners. Read more.

Jay Baer
Jay Baer

"We're in a tricky place," Jay Baer says. "Everything conspires to make us think, act, measure. But the best way to be successful is to play the long game." Baer is author of the New York Times bestseller Youtility: Why Smart Marketing Is About Help Not Hype. He will bring a simple message to BMA14: "If you sell something, you make a customer today; if you help someone, you make a customer for life." Read more.


Glen Schutz
Glenn Schutz

By Glenn Schutz, BPA Worldwide 

Marketers and media buyers face a myriad of challenges as the number of ad networks and demand-side platforms grow. It has become more and more important to track exactly where ads land, because units don't always end up on the intended sites. By some reports, campaigns can experience up to 30% wastage. Read more.


BMA Southern California Chapter Marketing Operations Executive Summit

3/17/2014 | San Diego, CA


BMA New Jersey Chapter Event: Developing Content for Increasingly Complex Channels

3/18/1014 | Whippany, NJ


BMA Phoenix Presents The Art of Storytelling in the B2B World

3/18/2014 | Scottsdale, AZ


BMA Chicago Chapter Breakfast Seminar: Realizing Success by Developing Your Market and Data-Driven Pricing Strategy

3/19/2014 | Chicago, IL


BMA Carolinas Chapter B2B Rising Marketing Conference

3/19/2014 | Charlotte, NC





Andrew Davis
Andrew Davis

BMA14: Brandscaping's Davis to explore new niches


Marketing speaker and best-selling author Andrew Davis spoke with BMA Buzz about Brandscaping and his upcoming "Niches to Riches" presentation at BMA14. "My hope is to inspire marketers to challenge themselves to take an audience-first approach to marketing," he said. Read more.


Russell Reynolds Associates tracked 141 marketing officer moves in the last half of 2013. The executive search firm found that companies increasingly reached outside of their own ranks to hire marketing officers. A majority of those recruits came from within the same market. And of the officers who made a career move, 75% landed marketing officer roles with a new company. Read more.

HOT OFF THE PRESS            

Meet the Exec Now Driving Microsoft's $1.1 Billion Ad Budget >

B-to-B Decision-Makers Are People, Too (Really) >

Intel CMO Conrad To Leave Tech Giant >

Dell Goes Back to B2B Roots With Latest Campaign >

B2B Companies Can Teach B2C a Thing or Two About Marketing >




Last call for B2 Awards entries! 


The BMA's 38th Global B2 Awards program will honor creative excellence and the best in strategy and style in business-to-business marketing. This year BMA is introducing extended categories, new top-tier awards and super-categories. It has also strengthened the spotlight that it shines on award-winning marketers. The B2 Awards are open for entries, but time is running out. The deadline for submissions is March 21.


Enter Now!   



Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.