VOL 4  |  ISSUE 4
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February 27, 2014                                                                                                                              Contact the editor

Thank you to our generous BMA sponsors:  

FEATURE ARTICLES

Jesse H. Neal
Jesse H. Neal

ABM will host its 60th annual Jesse H. Neal Awards program on Mar. 14 in New York City. The association will honor standout editors and journalists with an award often referred to as the Pulitzer Prize of business media. The line-up should provide inspiration for content creators of all stripes. Read more.

Debbie Qaqish
Debbie Qaqish

"I want to challenge marketers to think about leadership behaviors that they need to modify as they lead their organizations from being cost centers to being revenue centers," says Debbie Qaqish, chief strategy officer-The Pedowitz Group. She will invite attendees at the 2014 Global BMA Conference in Chicago to share the decision-making strategies that they may need to rethink as they shift to a revenue-focused model. Read more.

How are business marketers spending their budgets? The BMA is conducting research into purchasing trends-and input from member organizations is essential. Please take 10 minutes to fill out the online survey. The deadline to submit input is March 15. Read more.

THOUGHT LEADERSHIP

Richard Sanderson
Richard Sanderson

By Richard Sanderson, Russell Reynolds Associates 

Much has been written about the notoriously short tenure of chief marketing officers. Studies currently place their average tenure at almost four years-about double where it stood in the mid 2000s. Given such turnover, CEOs and CHROs ask a natural question: "Who is your successor?" Read more.

UPCOMING EVENTS


BMA New York City Chapter Event: Brite '14 Conference: Brands, Innovation, Technology

3/3/2014 | New York, NY

 

BMA Colorado Chapter Member Only Event: Boyond YouTube: New Video Trends to Elevate Your Web Presence

3/5/1014 | Denver, CO

 

BMA St. Louis Chapter Event: Integrating International Cultures to Produce New Product Ideas

3/6/2014 | Clayton, MO

 

BMA New York City Chapter Event: Building the B2B Brand Newsroom: How Thought Leadership Content Marketing Drives Sales

3/11/2014 | New York, NY

 

BMA Colorado Chapter Keynote Meeting: Leading Through Turbulent Times - Aligning Strategy, Structure, and Brand to Win

3/12/2014 | Denver, CO

 

SEE ALL UPCOMING EVENTS> 

 

BEST PRACTICES Q&A

Sheryl Pattek
Sheryl Pattek

Pattek: CMOs need to balance art and science

 

"Organizations that prosper in the age of the customer are those that become customer obsessed and understand how to use technology and align their organizations to focus on customer," says Sheryl Pattek a principal analyst with Forrester Research. Pattek will speak at the Marketing Operations Executive Summit in San Diego on Mar. 7. She spoke to BMA Buzz about her latest research and best practices for navigating change. Read more.

BY THE NUMBERS

Active Network Business Solutions released its mobile playbook this month. The event technology company makes the case for mobile applications, calling event apps a "must-have" component of face-to-face marketing initiatives. The 18-page e-book provides best practices for marketers as they build and execute a mobile strategy. Read more.

HOT OFF THE PRESS            

Who Will Win the Race For The Marketing Cloud? >

Siemens Uses Schlafly Beer to Tell Story of Manufacturing's Rebirth >

Facebook Adds Job-Title Ad Targeting, Taking a Shot at LinkedIn >

Square Debuts First TV Ads From 72andSunny >

Oracle Acquires BlueKai, Brings Data Arm To Its Marketing Tech Stack >

 

ADVERTISEMENT:

 

Enter the BMA 2014 B2 Awards Competition 

 

The BMA's 38th Global B2 Awards program will honor creative excellence and the best in strategy and style in business-to-business marketing. This year BMA is introducing extended categories, new top-tier awards and super-categories. It has also strengthened the spotlight that it shines on award-winning marketers. The B2 Awards are open for entries, but time is running out. The deadline for submissions is March 14.

 

Enter Now!   


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Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.