VOL 4  |  ISSUE 3

February 13, 2014                                                                                                                              Contact the editor

Thank you to our generous BMA sponsors:  


Laura Ramos
Laura Ramos

Business marketers expect budgets to increase in 2014, writes Laura Ramos, the principal Forrester Research analyst serving CMOs. A joint study conducted with the Business Marketing Association revealed that budgets are expected to rise by about 6% this year. But marketers will still be stretching dollars as they adapt their programs to meet new demands. Ramos wrote a post on her Forrester blog that offers insight into making the most of the increase. Read more.

Jill Konrath
Jill Konrath

Sales and marketing professionals know firsthand how quickly times are changing. Job performance hinges largely on our ability to keep pace. Author and sales strategist Jill Konrath will travel to the international BMA conference in May to offer insight into a mindset that can help us adapt rapidly to new situations. The best-selling author's presentation will coincide with the publication of her new book, Agile Selling. Read more.


David Vogel
David Vogel

By David Vogel, Layered Tech 

B2B purchase research starts on Google, Yahoo or Bing, making search engine marketing one of the highest-ROI strategies a company can deploy. But marketers often struggle with search. It requires long-term commitment: Content marketing engines must be built, paid search campaigns honed and domain authority bolstered. Some tactics, however, can be implemented in days, not years. It's my pleasure to share five. Read more.


BMA Southern California Chapter Tech Marketing 360 Conference by UBM

2/18/2014 | Dana Point, CA


BMA Chicago Chapter Breakfast Seminar: Engaging Advocates: Leveraging Your Customers to be your Most Powerful Marketing Tool

2/19/1014 | Chicago, IL


BMA Carolinas Chapter Event: The Merging of Marketing and Technology with Daimler Trucks

2/19/2014 | Charlotte, NC


BMA Houston Chapter February Luncheon: The Good, The Bad & The Ugly: Making Content Work for Sales

2/20/2014 | Houston, TX


BMA Kansas City Chapter February Lunch & Learn: B2B Search Engine Marketing

2/20/2014 | Kansas City, MO





Carla Johnson
Carla Johnson

Johnson: Building an actionable content strategy


"A content strategy serves as a North Star for all content efforts," writes Carla Johnson, president-Type A Communications. "It guides the evolution of content over time and helps marketers understand what success looks like for them and their particular company." The BMA international board member produced a webinar that emphasizes best practices for developing an actionable content strategy. Read more.


TalkPoint Webcasting released a report highlighting the trends and best practices for producing effective webcasts. The report, based on the survey of 250 event producers and the company's experience supporting 20,000 live webcasts, revealed that video, mobile and real-time components strengthen virtual events. Read more.

HOT OFF THE PRESS            

See the Spot: GE Uses a Child to Explain Its Complex Business >

Oracle Puts Its Employees' Personal Social Media Accounts to Work >

Ogilvy & Mather North America Is Ad Age's B-to-B Agency of Year >

Adobe Readies Its Super Bowl 'Real-Time' War Room >

SAP Struts Its Stuff on Super Bowl Boulevard >




Enter the BMA 2014 B2 Awards Competition 


The BMA's 38th Global B2 Awards program will honor creative excellence and the best in strategy and style in business-to-business marketing. This year BMA is introducing extended categories, new top-tier awards and super-categories. It has also strengthened the spotlight that it shines on award-winning marketers. The B2 Awards are open for entries, but time is running out. The deadline for submissions is March 14.


Enter Now!   



Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.