VOL 4  |  ISSUE 2

January 30, 2014                                                                                                                              Contact the editor

Thank you to our generous BMA sponsors:  


Tom Ricketts
Tom Ricketts

by Michael Krauss, president-Market Strategy Group 

Tom Ricketts' vision is simple. He wants the Chicago Cubs to win the World Series. The chairman of the professional baseball team laid out his plan at a BMA Chicago luncheon. He must address a series of challenges he calls his Five B's, issues that stretch from business operations and branding to the historic ballpark that is the team's home field. Read more.

Kelly Antonou
Kelly Antonou

Kellen Co. has named Kelly Antonou as senior account executive responsible for overseeing management of the Business Marketing Association. Antonou will work with the international board of directors and with the executive director to support the implementation of strategic initiatives and goals. Read more.

BMA Chicago this week released a new e-book that serves as an integrated marketing primer. Ditch the Pitch: The New Integrated Marketing includes best practices, tools and templates to help business marketers get ahead. Read more.


Michelle Smith
Michelle Smith

by Michelle M. Smith, CPIM, CRP 

There's a great deal of momentum around internal marketing. It's often practiced under different names, but whether it is called IM, employee engagement or internal communications, the concept is the same. Internal marketing programs seek to align, motivate and empower employees to consistently deliver positive customer experiences that support a firm's brand and organizational goals. Read more.


BMA Minnesota Chapter Event: Getting to "Yes" in the C-Suite

2/4/2014 | Minneapolis, MN


BMA Colorado Chapter Webinar: Building the Beast: 5 Steps to Creating an Actionable Content Marketing Strategy

2/4/1014 | Online


BMA St. Louis Chapter Event: Integrating International Cultures to Produce New Product Ideas

2/6/2014 | Clayton, MO


BMA Chicago Chapter Young Professionals Collaboration Event

2/6/2014 | Chicago, IL


BMA Colorado Chapter Meet-up

2/6/2014 | Denver, CO





Justin Beegel
Justin Beegel

Beegel: Creating infographics that go viral


"The ability to move quickly is key when creating infographic campaigns," writes Justin Beegel, president-Infographic World. "The goal is to take advantage of existing hot topics or get out ahead of a topic with a new angle." The founder of the New York-based information graphics company shares insights to help marketers develop viral content. Read more.


Paid search and programmatic display ad spend are on the rise, according to a report released last week by IgnitionOne. The marketing solutions company has been tracking impressions and clicks since 2006. Their quarterly reports call out the trends that shape digital marketing. Read more.

HOT OFF THE PRESS            

B2B Marketing Budgets Set to Rise 6% in 2014: Forrester >

BtoB Magazine's Lessons for the New Integrated Era >

Behind B-to-B Giant Aon's Manchester United Megadeal >

Six Ways B-to-B Marketers Can Use Twitter to Generate Leads >




Enter the BMA 2014 B2 Awards Competition 


The BMA's 38th Global B2 Awards program will honor creative excellence and the best in strategy and style in business-to-business marketing. This year BMA is introducing extended categories, new top-tier awards and super-categories. It has also strengthened the spotlight that it shines on award-winning marketers. The B2 Awards are open for entries, but time is running out. The deadline for submissions is March 14.


Enter Now!   



Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.