VOL 4  |  ISSUE 1
January 16, 2014                                                                                                                              Contact the editor

Thank you to our generous BMA sponsors:  


Gary Slack
Gary Slack

The Global BMA Conference has grown at a steady clip for the past five years, and organizers expect to see attendance in Chicago swell by 15% to 20% this year. The success brings change. The conference, held May 28-30, will move to a larger hotel, host more speakers than ever before and drop its annual conference theme in favor of what has become the accepted shorthand. "The BMA" is growing up. Read more.

Crain Communications folded industry veteran BtoB into Advertising Age in January. Ad Age will increase its coverage of business marketing and has rebranded former BtoB enewsletters and social channels with the Ad Age BtoB moniker. The publication signaled its commitment to the business marketing audience with the release of the annual "BtoB Outlook Survey." Read more.


Tom Kennedy
Tom Kennedy

"Marketing plans are important for businesses of any size," writes Tom Kennedy in Advice from the Top: The Expert Guide to B2B Marketing. And plans are particularly important for marketers in small to mid-sized businesses who are trying to build a name on a budget. The director of marketing and communications at Republic Financial Corp. provides step-by-step guidance for the creation of strategic and tactical plans. Read more.


BMA Membership

BMA New York City Chapter Event: What BtoB Marketers will be Planning in 2014

1/21/2013 | New York, NY


BMA NorCal Chapter January 2014 Evening Program: Content Marketing: Why Is A Publisher's Point of View Essential Today?

1/22/1014 | Palo Alto, CA


BMA Kansas City Chapter 2014 Direct Marketing Symposium

1/23/2014 | Kansas City, MO


BMA Colorado Chapter Roundtable: Archetypes in B2B Branding

1/23/2014 | Denver, Co


BMA Chicago Chapter Marketing Innovators Luncheon Seminar: Ivy, Sunshine, & Brands: Breathing New Life Into an Iconic Brand

1/23/2014 | Chicago, IL





Carlyn Greco
Carlyn Greco

Greco: Building community at Invensys


Carlyn Greco manages social media for six brands at global technology company Invensys. The Southern California chapter member developed the company's strategy and seeded a community that is active across channels including LinkedIn, Twitter, Facebook and YouTube. She will share her experience at the January 22nd SoCal luncheon, "Building a Thriving Social Media Program from the Ground Up." Read more.


Technology buyers and influencers continue to favor traditional content vehicles such as white papers, case studies and product brochures, according to the 2014 "B2B Technology Content Survey Report" released by agency Eccolo Media. But that doesn't mean that those elements define a buyer's journey. The agency explores the behavior of six distinct personas. Read more.

HOT OFF THE PRESS            

Social media increasingly important for b-to-b marketers >

These clever ads prove the 'b' in b-to-b doesn't stand for boring >

Degree in engineering key to unlocking doors to marketing suite >

How to make content a sales closer >

B-to-b marketers: Where to focus attention in 2014 > 


ADVERTISEMENT: BMA Career Link - Apply Now!


Executive Director Corp Branding and Marketing 

Comcast - Philadelphia, Pennsylvania


Responsible for leading approving plans strategy and execution of external and internal communications that directly impact the image reputation and profitability of the business and its brands. Counsels executives on key reputation issues; directs public response to local crisis situations and product-specific issues.


Apply today at BMA CareerLink   



Interested in advertising in BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.