VOL 3  |  ISSUE 24
December 19, 2013                                                                                                                             Contact the editor

Thank you to our generous BMA sponsors:  


Top marketers will continue to embrace change in 2014. The rapid evolution that has become a hallmark of the craft extends beyond the way we tell our stories or build our digital infrastructure and into the very architecture of our companies. BMA Buzz asked marketing leaders Kathy Button Bell, Eduardo Conrado and George Stenitzer to share their plans for the New Year. Read more.

BMA Houston hosted its annual Lantern Awards of Texas event in November. The chapter recognized the integrated marketing communications program that agency CS Creative developed for its Texas Instruments client as Best of Show. Read more.


Michelle M. Smith CPIM, CRP
Michelle M. Smith CPIM, CRP

By Michelle M. Smith, CPIM, CRP 

Even as marketing tools continue to evolve, it's important to recall and leverage one of an organization's most powerful assets-employees. Employees don't just represent your brand. To customers, they become the brand. Read more.


BMA Membership

BMA Colorado Chapter Keynote Meeting: Brand Wisdom: How Thinking Small Works for Big Services

1/7/2013 | Denver, CO


BMA Milwaukee Chapter 4th Annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends-North America report

1/9/2013 | Milwaukee, WI


BMA Houston Chapter January 2014 Luncheon

1/16/2013 | Houston, TX


BMA New York City Chapter Event: What BtoB Marketers will be Planning in 2014

1/21/2013 | New York, NY


BMA Kansas City Chapter 2014 Direct Marketing Symposium

1/23/2014 | Kansas City, MO





Jeff Fromm
Jeff Fromm

Fromm: Reaching millennial B2B buyers


Jeff Fromm, executive VP at integrated advertising agency Barkley, coauthored the book Marketing to Millennials. He'll speak at a BMA Kansas City-sponsored event on January 23 to offer his insight into what he calls the most mysterious generation. He spoke to BMA Buzz about the impact millennial buyers are having on B2B marketing. Read more.


Marketers need to clean up their email marketing lists to maintain productive programs and increase deliverability rates. Vendor ReachForce produced an ebook that illustrates the connection between clean data and return on investment. Read more.

HOT OFF THE PRESS            

Felsenthal stepping down as BtoB publisher >

Search marketing evolves into a multichannel play >

Study: Social media influences b2b tech purchases >

Digital Edge focuses on content marketing, social media >


ADVERTISEMENT: BMA Career Link - Apply Now!


Marketing Manager/Director 

Benchmark Education Company - Pelham, New York


Benchmark Education, a creative, growing educational publishing and technology company, is looking for a Marketing Manager/Director to join its busy Marketing department. We provide award-winning books and teaching materials -- print and technology-based -- to help children of all ages and abilities achieve literacy for life. Our company is fast-paced, productive and collaborative, with a lot of opportunity for learning and career growth.


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.