VOL 3  |  ISSUE 23
December 5, 2013                                                                                                                             Contact the editor

Thank you to our generous BMA sponsors:  


Fran Brosan
Fran Brosan

The B2B industry can be an opaque environment, says Fran Brosan, chair of UK-based digital marketing agency Omobono. "So much of B2B happens in industry silos or is commercially confidential," she writes. "It's much harder for B2B marketers to see what their peers are doing, or what's been successful." So in 2011 the company launched a research initiative to shed light on industry norms and best practices. This year, the agency partnered with the BMA to produce a U.S. version of its digital benchmarking report. Read more.

Charles H. Patti
Charles H. Patti

Maria van Dessel and Charles H. Patti take a look at the place of both literal and symbolic marketing messages in the B2B landscape. In a chapter excerpted from BMA Colorado's Advice from the Top, the authors unveil the market research that shaped the message at technology company Protelco. Read more.


Ryan Rieches
Ryan Rieches

By Ryan Rieches, CEO and co-founder of RiechesBaird 

Courage. It's the most important trait for an executive team to call upon when defining their corporate brand strategy. It takes guts to venture into unchartered territory and stand out from the rest of the field. When a company commits a blunder, it can mean years of missed opportunities. But when a team nails a visionary brand strategy, it can establish trust, acceptance and loyalty, and lead to sustainable business growth. Read more.


BMA Membership

BMA Minnesota Chapter Event: The Mix - a B2B Marketing Mixer

12/10/2013 | Minneapolis, MN


BMA Colorado Chapter - Young Professionals Annual Ugly Sweater Meet-Up

12/10/2013 | Denver, Co


BMA Colorado Chapter December Meet-Up

12/10/2013 | Denver, CO


BMA Chicago Chapter Marketing Innovators Luncheon Seminar Content Marketing Strategy That Converts

12/12/2013 | Chicago, IL


SoCal BMA - NEXT | Young Professionals "Holiday Mixer & Toy Drive"

12/12/2013 | Riverside, CA





Debbie Qaqish
Debbie Qaqish

Qaqish: Connecting content marketing to revenue


Many marketers struggle to connect their content marketing programs to revenue, according to a study released last month by the Lenskold Group. The solution goes beyond the mere adoption of marketing automation tools, writes Debbie Qaqish, principal and chief strategy officer at The Pedowitz Group, the revenue-marketing agency that sponsored the research. Read more.


Marketing agency TriComB2B takes a look at the elements that influence buyer decisions in its 2013 report, "The Considered Purchase Decision: What Matters, What Doesn't and What It Means." The online survey of 443 North American respondents tackles the performance of video, mobile and social. Read more.

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The best customer advocacy program on the planet >


ADVERTISEMENT: BMA Career Link - Apply Now!


Director of Marketing 

ASF - Washington, D.C.


ASF has a reputation for being a nimble and entrepreneurial organization that delivers high-quality programming to its members, the broader philanthropic community, and beyond. As ASF's Director of Marketing, this individual will have an opportunity to help the organization refine its marketing and membership recruitment functions. The candidate will be building from a place of strength, leading a talented MarCom team and managing a strong and well-defined brand. The Director of Marketing will also be a member of ASF's leadership team.


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.