VOL 3  |  ISSUE 22

November 21, 2013                                                                                                                             Contact the editor

Thank you to our generous BMA sponsors:  


Competitors should take note: The Business Marketing Association is revamping its annual international awards program, introducing new top-tier categories and strengthening the spotlight that it shines on the marketers who earn B2 Awards. Read more.

Byron O'Dell
Byron O'Dell

"In today's environment, measuring the return on investment on marketing programs is no longer a luxury," writes Byron O'Dell in BMA Colorado's Advice from the Top. O'Dell, currently senior director of demand management at global information company IHS, shares measurement tactics that help marketers demonstrate ROI and better plan future investments. Read more.


Adele Rivera
Adele Revella

By Adele Revella, founder of Buyer Persona Institute 

Adele Revella channels the frustration of B2B buyers who are inundated by marketing platitudes and registration requests as they make the journey toward decisions that could make or break their careers. She suggests strategic shifts to improve the customer experience. Read more.


BMA Membership

BMA Kansas City Chapter November Lunch and Learn: Creating Actionable Content Marketing Strategies

11/22/2013 | Kansas City, MO


BMA Milwaukee Chapter Event: The Next Generation of Digital Advertising to Drive Business Results

12/3/2013 | New Berlin, WI


BMA New York City Chapter Holiday Benefit

12/3/2013 | New York, NY


BMA St. Louis Chapter Happy Hour - Networking & Movie

12/4/2013 | Des Peres, MO


BMA Chicago Chapter Young Professionals Event: Selling Your Ideas by Creating and Giving Engaging Presentations

12/5/2013 | Chicago, IL





Jeff Hanan
Jeff Hanan

Patina Solutions: Building a mentorship program


A formal mentorship program should be part of any organization's strategy, says Jeff Hanan, who leads the mentoring services group at professional services firm Patina Solutions. The national practice director-leadership and organizational development shares his insight into the creation of productive mentor-mentee relationships. Read more.


The BMA tapped its membership earlier this year to support digital marketing research conducted by UK-based agency Omobono. The report, released last week, highlights best practices for B2B digital marketing. The collaboration is an example of the BMA's expanding reach in the global B2B marketing arena, says Kathy Button Bell, BMA chair and VP-CMO at Emerson. Read more.

HOT OFF THE PRESS            

B2B marketers take on new demands with mix of anxiety, excitement >

Segal reflects on how B2B marketing has changed >

Emerson's Button Bell, BBDO, GE win top BtoB's Best honors >

How Emerson turned an internal blog into a customer engagement tool >


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Channel Marketing Manager, Senior 

Pacific Gas & Electric Company - San Francisco, California


The Marketing Communications Program Manager, Sr. is responsible for the creative development, implementation and ongoing support of PG&E's customer marketing initiatives. This role will work closely with Marketing Strategists and trusted creative agencies in the identification of product and/or program messages, target markets, tactical plans and provide the necessary strategic creative support to achieve the product and/or program goals.


Apply today at BMA CareerLink   


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