VOL 3  |  ISSUE 21

November 7, 2013                                                                                                                             Contact the editor

Thank you to our generous BMA sponsors:  


Michelle M. Smith
Michelle M. Smith

Michelle M. Smith and Rick Blabolil became the newest members of the BMA International Board of Directors in October. They will lead the development of a research arm. The initiative will be built through a partnership with the academic institution The FORUM: Business Results Through People. Read more.

Emisare took home Best of Show and top honors at the ProAds Awards gala, a BMA Carolinas event held last month. The Greensboro, N.C., agency created a series of print advertisements for the biannual High Point Market. The tradeshow draws 45,000 home furnishings professionals to North Carolina each year. Read more.


Debbie Qaqish
Debbie Qaqish

By Debbie Qaqish
"Alignment" commonly is used to describe the relationship between sales and marketing. But in the context of revenue marketing, the word synergy more aptly expresses the connection," writes the Pedowitz Group's Debbie Qaqish, who recently published the book The Rise of the Revenue Marketer. Qaqish looks at the definition of each term and examines the relationship.
Read more.


BMA Membership

BMA Southern California Chapter B2B Rising Regional Event: "Harnessing the Big Data Revolution"

11/12/2013 | Irvine, CA


BMA NorCal Chapter Online Marketing Roundtable:Why you need to radically re-design your email campaigns and landing pages for mobile devices, and how to do it

11/14/2013 | Palo Alto, CA


BMA Chicago Chapter Marketing Innovators Luncheon Seminar: The Customer-Activated Enterprise

11/14/2013 | Chicago, IL


BMA Milwaukee Chapter Event: Brandscaping: Unleashing the Power of Partnerships

11/14/2013 | Milwaukee, WI


BMA Colorado Chapter Annual Auction: B2BSeen Party & Auction - Mixing It Up For A Cause

11/14/2013 | Denver, CO





Michele Grieshaber
Michele Grieshaber

Grieshaber: Using data to shape conversations at IBM


Michele Grieshaber serves as VP-demand programs at IBM North America, where she leverages Big Data and marketing automation capabilities to feed a $20 billion sales pipeline. She will share her experience with SoCal BMA members at the Nov. 12 B2B Rising conference. Read more.


Forbes Insights and agency gyro launched a quarterly CMO Index that gauges the sentiment of marketing executives. The inaugural report reflected the overriding optimism of the more than 875 respondents. But it also revealed that marketers are approaching new products and new markets with caution. Read more.

HOT OFF THE PRESS            

Using webinars, virtual events to accelerate sales cycles >

Content marketing goes mainstream >

DMA 2013: Exploiting tension between creativity and data >

Siemens Enterprise Communications relaunches as Unify >


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