Bloomberg Television contributor Jeffrey Hayzlett celebrated the debut of his new business series last week. The international BMA board member is scheduled to host an initial eight episodes of "Inside the C-Suite with Jeffrey Hayzlett." Read more.

NorCal BMA will launch the McNutt Fund Scholarship Program at an October 29 event that marks the chapter's 75th anniversary. The scholarship honors the first president of the chapter, George C. McNutt, and his wife, Claire. The pair met on the job for LeTourneau and later opened their own industrial advertising agency in Oakland. Read more.

By Hugh Allspaugh, Ogilvy & Mather Chicago
Choices are the essence of strategy. It's not always about what you actually implement, but what you choose not to allow as a distraction. Arguably the biggest challenge marketers face today is how to do more with less. With so many options, especially in the digital ecosystem, marketers must focus on making the right choices. Read more.

BMA Houston Chapter Luncheon

10/17/2013 | Houston, TX

BMA New York City Chapter Event: Music Meets Social Media

10/17/2013 | New York, NY

BMA Colorado Chapter Member Only Event: Content + Social - The B-to-B Dynamic Duo for Modern Marketing Success

10/22/2013 | Denver, CO

BMA Philadelphia Chapter Event: Schmoozing Your Way to Success, Are You A Smart Networker? A BMA Daybreak Dialogue

10/23/2013 | Plymouth Meeting, PA

BMA Colorado Chapter Roundtables: Implementing Agile Marketing in your Business: Benefits and Approaches

10/24/2013 | Denver, CO

SEE ALL UPCOMING EVENTS> 

Moran: Building a winning content marketing program

Most marketers have a lot to learn about content strategy, says Mike Moran, senior strategist for Converseon and author of the best-selling Search Engine Marketing. "That isn't a bad thing as long as you acknowledge that and decide to get moving," he tells BMA Buzz. Moran will point out the path forward during a full-day seminar for BMA-NJ members on October 28. Read more.

B2B marketers express rising confidence in their ability to produce effective content, according to a recent study from the Content Marketing Institute and MarketingProfs. But there is plenty of room for improvement. The report looks at how marketers are building content programs. Read more.

At DMA 2013: Data-driven businesses add $156B to U.S. economy >

How Citrix used third-party data to improve its sales pipeline >

How CDW used email to address shopping cart abandonment >