VOL 3  |  ISSUE 20

October 17, 2013                                                                                                                                 Contact the editor
Thank you to our generous BMA sponsors:  


Jeffrey Hayzlett
Jeffrey Hayzlett

Bloomberg Television contributor Jeffrey Hayzlett celebrated the debut of his new business series last week. The international BMA board member is scheduled to host an initial eight episodes of "Inside the C-Suite with Jeffrey Hayzlett." Read more.

George C. McNutt
George C. McNutt

NorCal BMA will launch the McNutt Fund Scholarship Program at an October 29 event that marks the chapter's 75th anniversary. The scholarship honors the first president of the chapter, George C. McNutt, and his wife, Claire. The pair met on the job for LeTourneau and later opened their own industrial advertising agency in Oakland. Read more.


Hugh Allspaugh
Hugh Allspaugh

By Hugh Allspaugh, Ogilvy & Mather Chicago
Choices are the essence of strategy. It's not always about what you actually implement, but what you choose not to allow as a distraction. Arguably the biggest challenge marketers face today is how to do more with less. With so many options, especially in the digital ecosystem, marketers must focus on making the right choices.
Read more.


BMA Membership

BMA Houston Chapter Luncheon

10/17/2013 | Houston, TX


BMA New York City Chapter Event: Music Meets Social Media

10/17/2013 | New York, NY


BMA Colorado Chapter Member Only Event: Content + Social - The B-to-B Dynamic Duo for Modern Marketing Success

10/22/2013 | Denver, CO


BMA Philadelphia Chapter Event: Schmoozing Your Way to Success, Are You A Smart Networker? A BMA Daybreak Dialogue

10/23/2013 | Plymouth Meeting, PA


BMA Colorado Chapter Roundtables: Implementing Agile Marketing in your Business: Benefits and Approaches

10/24/2013 | Denver, CO





Mike Moran
Mike Moran

Moran: Building a winning content marketing program


Most marketers have a lot to learn about content strategy, says Mike Moran, senior strategist for Converseon and author of the best-selling Search Engine Marketing. "That isn't a bad thing as long as you acknowledge that and decide to get moving," he tells BMA Buzz. Moran will point out the path forward during a full-day seminar for BMA-NJ members on October 28. Read more.


B2B marketers express rising confidence in their ability to produce effective content, according to a recent study from the Content Marketing Institute and MarketingProfs. But there is plenty of room for improvement. The report looks at how marketers are building content programs. Read more.

HOT OFF THE PRESS            

At DMA 2013: Data-driven businesses add $156B to U.S. economy >

How Citrix used third-party data to improve its sales pipeline >

How CDW used email to address shopping cart abandonment >


ADVERTISEMENT: BMA Career Link - Apply Now!


Lead Database Marketing Analyst 

AAA Southern New England - Providence, Rhode Island


Develops strategic marketing alliance for Club data initiatives, performing analysis in the areas of product and market penetration, demographics, variances and trends; works with department managers to develop standard and customized summaries and gathers data from various sources to establish and maintain the marketing department's reporting; consolidates information into database; incorporates strategic initiatives in marketing database, analyzes data for forecasting and long-range planning and makes recommendations. Develops analytical support on a strategic level and manages projects for a wide variety of departmental programs and initiatives.


Apply today at BMA CareerLink   


Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.