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Lead Database Marketing Analyst
AAA Southern New England - Providence, Rhode Island
Develops strategic marketing alliance for Club data initiatives, performing analysis in the areas of product and market penetration, demographics, variances and trends; works with department managers to develop standard and customized summaries and gathers data from various sources to establish and maintain the marketing department's reporting; consolidates information into database; incorporates strategic initiatives in marketing database, analyzes data for forecasting and long-range planning and makes recommendations. Develops analytical support on a strategic level and manages projects for a wide variety of departmental programs and initiatives.
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